AMZN vs GOOGL
Amazon.com, Inc. vs Alphabet Inc. · Updated Mar 28, 2026
AMZN — 6 winsGOOGL — 16 wins
Price Performance
AMZN +3.44%GOOGL +77.76%
Performance
| AMZN | GOOGL | |
|---|---|---|
| 1 Month | -4.12% | -10.76% |
| 3 Months | -14.21% | -12.67% |
| 6 Months | -8.62% | +11.60% |
| YTD | -13.63% | -12.37% |
| 1 Year | -0.89% | +66.18% |
| 3 Year | +101.98% | +166.57% |
| 5 Year | +28.16% | +259.50% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AMZN | -12.0% | +4.8% | +46.3% | +77.0% | -50.7% | +4.6% | +71.6% | +20.1% | +26.3% | +55.2% | +17.7% | +119.0% |
| GOOGL | -12.9% | +65.2% | +37.0% | +56.7% | -39.1% | +67.8% | +28.1% | +27.0% | -2.6% | +30.4% | +4.3% | +46.9% |
Valuation
| AMZN | GOOGL | |
|---|---|---|
| P/E Ratio | 27.80 | 25.37 |
| Forward P/E | 26.84 | 26.83 |
| PEG Ratio | 1.36 | 1.63 |
| P/S Ratio | 3.08 | 9.04 |
| P/B Ratio | 5.36 | 8.77 |
| EV/EBITDA | 13.73 | 20.38 |
Financials
| AMZN | GOOGL | |
|---|---|---|
| EPS (TTM) | $7.17 | $10.81 |
| Gross Margin | +48.47% | +59.79% |
| Operating Margin | +11.71% | +31.57% |
| Net Margin | +9.93% | +30.27% |
| ROE | +18.89% | +31.83% |
| ROA | +9.49% | +22.20% |
| Debt/Equity | 0.37 | 0.17 |
Growth
| AMZN | GOOGL | |
|---|---|---|
| Revenue Growth YoY | +13.63% | +18.00% |
| Revenue Growth QoQ | +18.44% | +11.22% |
| EPS Growth YoY | +4.84% | +31.16% |
| EPS Growth QoQ | 0.00% | -1.74% |
Technical
| AMZN | GOOGL | |
|---|---|---|
| RSI (14) | 42.90 | 26.72 |
| % From 20-Day SMA | -5.30% | -8.73% |
| % From 50-Day SMA | -8.21% | -12.53% |
| % From 200-Day SMA | -11.27% | +4.40% |
| % From 52-Week High | -22.91% | -21.40% |
| % From 52-Week Low | +23.53% | +95.19% |
Analyst Ratings
AMZN
Buy(75 analysts)
Strong SellHoldStrong Buy
Price Target
$283.97
+38.42% upside
GOOGL
Buy(75 analysts)
Strong SellHoldStrong Buy
Price Target
$362.52
+21.41% upside
Overview
| AMZN | GOOGL | |
|---|---|---|
| Sector | Consumer Cyclical | Communication Services |
| Industry | Specialty Retail | Internet Content & Information |
| Exchange | NASDAQ | NASDAQ |
| Market Cap | $2.20T | $3.64T |
| Shares Outstanding | 10.73B | 12.10B |
| Avg Volume (10D) | 43.55M | 30.09M |
| Dividend Yield | — | 0.28% |
Frequently Asked Questions
Is AMZN or GOOGL a better buy right now?
Based on 22 comparable metrics, GOOGL leads in 16 categories while AMZN leads in 6. GOOGL has a consensus analyst rating with 75 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, AMZN or GOOGL?
Over the past year, AMZN returned -0.89% compared to GOOGL's +66.18%. In the short term (1 month), AMZN returned -4.12% vs GOOGL's -10.76%.
Is AMZN or GOOGL more expensive?
AMZN trades at a P/E of 27.80 compared to GOOGL's 25.37. On a price-to-sales basis, AMZN trades at 3.08x vs GOOGL's 9.04x. Forward P/E: AMZN at 26.84 vs GOOGL at 26.83.
Which stock has higher growth, AMZN or GOOGL?
AMZN's revenue grew +13.63% year-over-year compared to GOOGL's +18.00%. EPS growth: AMZN at +4.84% vs GOOGL at +31.16%.
Do AMZN and GOOGL pay dividends?
AMZN does not currently pay a dividend. GOOGL pays a dividend with a yield of 0.28%.
Which stock do analysts prefer, AMZN or GOOGL?
AMZN has 75 analysts with a target price of $283.97 (+38.42% upside). GOOGL has 75 analysts with a target of $362.52 (+21.41% upside).
More Comparisons
Data updated daily. All comparisons based on latest available market data. Not investment advice.