AMZN vs GOOGL
Amazon.com, Inc. vs Alphabet Inc. · Updated Nov 13, 2026
AMZN — 8 winsGOOGL — 15 wins
Price Performance
AMZN +12.57%GOOGL +7.23%
Performance
| AMZN | GOOGL | |
|---|---|---|
| 1 Month | +5.34% | -13.92% |
| 3 Months | +1.91% | -13.49% |
| 6 Months | +0.16% | -25.39% |
| YTD | +15.96% | -4.39% |
| 1 Year | +7.45% | +2.73% |
| 3 Year | +87.56% | +119.23% |
| 5 Year | +53.96% | +150.13% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AMZN | +18.1% | +4.8% | +46.3% | +77.0% | -50.7% | +4.6% | +71.6% | +20.1% | +26.3% | +55.2% | +17.7% | +119.0% |
| GOOGL | -5.2% | +65.2% | +37.0% | +56.7% | -39.1% | +67.8% | +28.1% | +27.0% | -2.6% | +30.4% | +4.3% | +46.9% |
Valuation
| AMZN | GOOGL | |
|---|---|---|
| P/E Ratio | 32.02 | 22.83 |
| Forward P/E | 20.19 | 16.10 |
| PEG Ratio | 0.26 | 1.76 |
| P/S Ratio | 3.77 | 8.15 |
| P/B Ratio | 6.34 | 7.19 |
| EV/EBITDA | 15.45 | 15.98 |
Financials
| AMZN | GOOGL | |
|---|---|---|
| EPS (TTM) | $8.36 | $13.11 |
| Gross Margin | +36.78% | +62.45% |
| Operating Margin | +13.14% | +36.12% |
| Net Margin | +16.67% | +56.94% |
| ROE | +20.55% | +33.46% |
| ROA | +9.91% | +22.76% |
| Debt/Equity | 0.47 | 0.19 |
Growth
| AMZN | GOOGL | |
|---|---|---|
| Revenue Growth YoY | +16.61% | +21.79% |
| Revenue Growth QoQ | -14.93% | -3.51% |
| EPS Growth YoY | +74.84% | +81.85% |
| EPS Growth QoQ | +42.56% | +81.21% |
Technical
| AMZN | GOOGL | |
|---|---|---|
| RSI (14) | 59.10 | 42.32 |
| % From 20-Day SMA | +4.35% | -2.10% |
| % From 50-Day SMA | +5.11% | -9.08% |
| % From 200-Day SMA | +9.49% | -11.64% |
| % From 52-Week High | -6.80% | -26.76% |
| % From 52-Week Low | +36.56% | +10.55% |
Analyst Ratings
AMZN
Buy(56 analysts)
Strong SellHoldStrong Buy
Price Target
$328.48
+26.38% upside
GOOGL
Buy(61 analysts)
Strong SellHoldStrong Buy
Price Target
$400.32
+40.11% upside
Overview
| AMZN | GOOGL | |
|---|---|---|
| Sector | Consumer Cyclical | Communication Services |
| Industry | Specialty Retail | Internet Content & Information |
| Exchange | NASDAQ | NASDAQ |
| Market Cap | $2.80T | $3.44T |
| Shares Outstanding | 10.81B | 12.19B |
| Avg Volume (10D) | 57.94M | 41.36M |
| Dividend Yield | — | 0.30% |
Frequently Asked Questions
Is AMZN or GOOGL a better buy right now?
Based on 23 comparable metrics, GOOGL leads in 15 categories while AMZN leads in 8. GOOGL has a consensus analyst rating with 61 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, AMZN or GOOGL?
Over the past year, AMZN returned +7.45% compared to GOOGL's +2.73%. In the short term (1 month), AMZN returned +5.34% vs GOOGL's -13.92%.
Is AMZN or GOOGL more expensive?
AMZN trades at a P/E of 32.02 compared to GOOGL's 22.83. On a price-to-sales basis, AMZN trades at 3.77x vs GOOGL's 8.15x. Forward P/E: AMZN at 20.19 vs GOOGL at 16.10.
Which stock has higher growth, AMZN or GOOGL?
AMZN's revenue grew +16.61% year-over-year compared to GOOGL's +21.79%. EPS growth: AMZN at +74.84% vs GOOGL at +81.85%.
Do AMZN and GOOGL pay dividends?
AMZN does not currently pay a dividend. GOOGL pays a dividend with a yield of 0.30%.
Which stock do analysts prefer, AMZN or GOOGL?
AMZN has 56 analysts with a target price of $328.48 (+26.38% upside). GOOGL has 61 analysts with a target of $400.32 (+40.11% upside).
More Comparisons
Data updated daily. All comparisons based on latest available market data. Not investment advice.