AMZN vs GOOGL
Amazon.com, Inc. vs Alphabet Inc. · Updated Jun 28, 2026
AMZN — 6 winsGOOGL — 17 wins
Price Performance
AMZN +6.06%GOOGL +91.45%
Performance
| AMZN | GOOGL | |
|---|---|---|
| 1 Month | -15.92% | -11.92% |
| 3 Months | +10.14% | +21.91% |
| 6 Months | -1.53% | +8.95% |
| YTD | -0.97% | +9.42% |
| 1 Year | +7.83% | +100.65% |
| 3 Year | +83.11% | +179.43% |
| 5 Year | +31.11% | +278.13% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AMZN | +2.7% | +4.8% | +46.3% | +77.0% | -50.7% | +4.6% | +71.6% | +20.1% | +26.3% | +55.2% | +17.7% | +119.0% |
| GOOGL | +7.1% | +65.2% | +37.0% | +56.7% | -39.1% | +67.8% | +28.1% | +27.0% | -2.6% | +30.4% | +4.3% | +46.9% |
Valuation
| AMZN | GOOGL | |
|---|---|---|
| P/E Ratio | 27.34 | 26.12 |
| Forward P/E | 25.99 | 16.10 |
| PEG Ratio | 1.92 | 1.76 |
| P/S Ratio | 3.37 | 10.53 |
| P/B Ratio | 5.67 | 9.30 |
| EV/EBITDA | 13.86 | 18.89 |
Financials
| AMZN | GOOGL | |
|---|---|---|
| EPS (TTM) | $8.36 | $13.11 |
| Gross Margin | +36.78% | +62.45% |
| Operating Margin | +13.14% | +36.12% |
| Net Margin | +16.67% | +56.94% |
| ROE | +20.55% | +33.46% |
| ROA | +9.91% | +22.76% |
| Debt/Equity | 0.47 | 0.19 |
Growth
| AMZN | GOOGL | |
|---|---|---|
| Revenue Growth YoY | +16.61% | +21.79% |
| Revenue Growth QoQ | -14.93% | -3.51% |
| EPS Growth YoY | +74.84% | +81.85% |
| EPS Growth QoQ | +42.56% | +81.21% |
Technical
| AMZN | GOOGL | |
|---|---|---|
| RSI (14) | 38.10 | 26.44 |
| % From 20-Day SMA | -6.33% | -5.08% |
| % From 50-Day SMA | -10.75% | -7.26% |
| % From 200-Day SMA | -1.80% | +9.12% |
| % From 52-Week High | -17.94% | -16.19% |
| % From 52-Week Low | +16.62% | +101.52% |
Analyst Ratings
AMZN
Buy(78 analysts)
Strong SellHoldStrong Buy
Price Target
$307.77
+34.64% upside
GOOGL
Buy(81 analysts)
Strong SellHoldStrong Buy
Price Target
$411.80
+20.24% upside
Overview
| AMZN | GOOGL | |
|---|---|---|
| Sector | Consumer Cyclical | Communication Services |
| Industry | Specialty Retail | Internet Content & Information |
| Exchange | NASDAQ | NASDAQ |
| Market Cap | $2.50T | $4.45T |
| Shares Outstanding | 10.76B | 12.09B |
| Avg Volume (10D) | 77.76M | 43.74M |
| Dividend Yield | — | 0.23% |
Frequently Asked Questions
Is AMZN or GOOGL a better buy right now?
Based on 23 comparable metrics, GOOGL leads in 17 categories while AMZN leads in 6. GOOGL has a consensus analyst rating with 81 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, AMZN or GOOGL?
Over the past year, AMZN returned +7.83% compared to GOOGL's +100.65%. In the short term (1 month), AMZN returned -15.92% vs GOOGL's -11.92%.
Is AMZN or GOOGL more expensive?
AMZN trades at a P/E of 27.34 compared to GOOGL's 26.12. On a price-to-sales basis, AMZN trades at 3.37x vs GOOGL's 10.53x. Forward P/E: AMZN at 25.99 vs GOOGL at 16.10.
Which stock has higher growth, AMZN or GOOGL?
AMZN's revenue grew +16.61% year-over-year compared to GOOGL's +21.79%. EPS growth: AMZN at +74.84% vs GOOGL at +81.85%.
Do AMZN and GOOGL pay dividends?
AMZN does not currently pay a dividend. GOOGL pays a dividend with a yield of 0.23%.
Which stock do analysts prefer, AMZN or GOOGL?
AMZN has 78 analysts with a target price of $307.77 (+34.64% upside). GOOGL has 81 analysts with a target of $411.80 (+20.24% upside).
More Comparisons
Data updated daily. All comparisons based on latest available market data. Not investment advice.