AAPL vs GOOGL
Apple Inc. vs Alphabet Inc. · Updated Sep 1, 2026
AAPL — 10 winsGOOGL — 13 wins
Price Performance
AAPL +41.49%GOOGL +58.01%
Performance
| AAPL | GOOGL | |
|---|---|---|
| 1 Month | +2.42% | -4.82% |
| 3 Months | +3.29% | -9.94% |
| 6 Months | +19.52% | +10.59% |
| YTD | +16.38% | +8.30% |
| 1 Year | +36.04% | +60.17% |
| 3 Year | +79.38% | +164.60% |
| 5 Year | +111.33% | +223.60% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AAPL | +19.9% | +11.5% | +34.9% | +53.9% | -28.6% | +37.2% | +76.7% | +85.9% | -8.4% | +45.7% | +9.9% | -3.7% |
| GOOGL | +6.0% | +65.2% | +37.0% | +56.7% | -39.1% | +67.8% | +28.1% | +27.0% | -2.6% | +30.4% | +4.3% | +46.9% |
Valuation
| AAPL | GOOGL | |
|---|---|---|
| P/E Ratio | 38.26 | 25.86 |
| Forward P/E | 36.21 | 16.10 |
| PEG Ratio | 4.67 | 1.76 |
| P/S Ratio | 10.40 | 9.93 |
| P/B Ratio | 44.09 | 8.76 |
| EV/EBITDA | 29.59 | 19.41 |
Financials
| AAPL | GOOGL | |
|---|---|---|
| EPS (TTM) | $8.27 | $13.11 |
| Gross Margin | +49.27% | +62.45% |
| Operating Margin | +32.28% | +36.12% |
| Net Margin | +26.60% | +56.94% |
| ROE | +115.10% | +33.46% |
| ROA | +33.03% | +22.76% |
| Debt/Equity | 0.80 | 0.19 |
Growth
| AAPL | GOOGL | |
|---|---|---|
| Revenue Growth YoY | +16.60% | +21.79% |
| Revenue Growth QoQ | -22.66% | -3.51% |
| EPS Growth YoY | +21.82% | +81.85% |
| EPS Growth QoQ | -29.23% | +81.21% |
Technical
| AAPL | GOOGL | |
|---|---|---|
| RSI (14) | 50.32 | 45.73 |
| % From 20-Day SMA | +1.88% | -2.75% |
| % From 50-Day SMA | +1.28% | -2.93% |
| % From 200-Day SMA | +11.88% | +1.25% |
| % From 52-Week High | -8.18% | -17.04% |
| % From 52-Week Low | +40.02% | +64.40% |
Analyst Ratings
AAPL
Buy(54 analysts)
Strong SellHoldStrong Buy
Price Target
$340.72
+6.51% upside
GOOGL
Buy(65 analysts)
Strong SellHoldStrong Buy
Price Target
$428.14
+23.14% upside
Overview
| AAPL | GOOGL | |
|---|---|---|
| Sector | Technology | Communication Services |
| Industry | Consumer Electronics | Internet Content & Information |
| Exchange | NASDAQ | NASDAQ |
| Market Cap | $4.70T | $4.19T |
| Shares Outstanding | 14.69B | 12.10B |
| Avg Volume (10D) | 40.11M | 22.81M |
| Dividend Yield | 0.33% | 0.25% |
Frequently Asked Questions
Is AAPL or GOOGL a better buy right now?
Based on 23 comparable metrics, GOOGL leads in 13 categories while AAPL leads in 10. GOOGL has a consensus analyst rating with 65 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, AAPL or GOOGL?
Over the past year, AAPL returned +36.04% compared to GOOGL's +60.17%. In the short term (1 month), AAPL returned +2.42% vs GOOGL's -4.82%.
Is AAPL or GOOGL more expensive?
AAPL trades at a P/E of 38.26 compared to GOOGL's 25.86. On a price-to-sales basis, AAPL trades at 10.40x vs GOOGL's 9.93x. Forward P/E: AAPL at 36.21 vs GOOGL at 16.10.
Which stock has higher growth, AAPL or GOOGL?
AAPL's revenue grew +16.60% year-over-year compared to GOOGL's +21.79%. EPS growth: AAPL at +21.82% vs GOOGL at +81.85%.
Do AAPL and GOOGL pay dividends?
AAPL pays a dividend with a yield of 0.33%. GOOGL pays a dividend with a yield of 0.25%.
Which stock do analysts prefer, AAPL or GOOGL?
AAPL has 54 analysts with a target price of $340.72 (+6.51% upside). GOOGL has 65 analysts with a target of $428.14 (+23.14% upside).
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Data updated daily. All comparisons based on latest available market data. Not investment advice.