AAPL vs GOOGL
Apple Inc. vs Alphabet Inc. · Updated Aug 13, 2026
AAPL — 9 winsGOOGL — 14 wins
Price Performance
AAPL +29.54%GOOGL +70.10%
Performance
| AAPL | GOOGL | |
|---|---|---|
| 1 Month | -4.21% | -4.09% |
| 3 Months | +2.31% | -10.98% |
| 6 Months | +10.20% | +8.23% |
| YTD | +10.94% | +10.16% |
| 1 Year | +32.76% | +71.55% |
| 3 Year | +68.63% | +176.62% |
| 5 Year | +105.24% | +261.44% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AAPL | +11.5% | +11.5% | +34.9% | +53.9% | -28.6% | +37.2% | +76.7% | +85.9% | -8.4% | +45.7% | +9.9% | -3.7% |
| GOOGL | +9.0% | +65.2% | +37.0% | +56.7% | -39.1% | +67.8% | +28.1% | +27.0% | -2.6% | +30.4% | +4.3% | +46.9% |
Valuation
| AAPL | GOOGL | |
|---|---|---|
| P/E Ratio | 36.47 | 26.30 |
| Forward P/E | 35.59 | 16.10 |
| PEG Ratio | 4.01 | 1.76 |
| P/S Ratio | 10.19 | 10.82 |
| P/B Ratio | 43.21 | 9.55 |
| EV/EBITDA | 29.00 | 21.13 |
Financials
| AAPL | GOOGL | |
|---|---|---|
| EPS (TTM) | $8.27 | $13.11 |
| Gross Margin | +49.27% | +62.45% |
| Operating Margin | +32.28% | +36.12% |
| Net Margin | +26.60% | +56.94% |
| ROE | +115.10% | +33.46% |
| ROA | +33.03% | +22.76% |
| Debt/Equity | 0.80 | 0.19 |
Growth
| AAPL | GOOGL | |
|---|---|---|
| Revenue Growth YoY | +16.60% | +21.79% |
| Revenue Growth QoQ | -22.66% | -3.51% |
| EPS Growth YoY | +21.82% | +81.85% |
| EPS Growth QoQ | -29.23% | +81.21% |
Technical
| AAPL | GOOGL | |
|---|---|---|
| RSI (14) | 44.38 | 45.20 |
| % From 20-Day SMA | -6.11% | -0.59% |
| % From 50-Day SMA | -2.55% | -2.72% |
| % From 200-Day SMA | +7.69% | +4.31% |
| % From 52-Week High | -12.47% | -15.61% |
| % From 52-Week Low | +34.78% | +75.39% |
Analyst Ratings
AAPL
Buy(49 analysts)
Strong SellHoldStrong Buy
Price Target
$341.11
+8.90% upside
GOOGL
Buy(68 analysts)
Strong SellHoldStrong Buy
Price Target
$427.55
+20.53% upside
Overview
| AAPL | GOOGL | |
|---|---|---|
| Sector | Technology | Communication Services |
| Industry | Consumer Electronics | Internet Content & Information |
| Exchange | NASDAQ | NASDAQ |
| Market Cap | $4.60T | $4.57T |
| Shares Outstanding | 14.69B | 12.10B |
| Avg Volume (10D) | 60.82M | 31.58M |
| Dividend Yield | 0.34% | 0.23% |
Frequently Asked Questions
Is AAPL or GOOGL a better buy right now?
Based on 23 comparable metrics, GOOGL leads in 14 categories while AAPL leads in 9. GOOGL has a consensus analyst rating with 68 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, AAPL or GOOGL?
Over the past year, AAPL returned +32.76% compared to GOOGL's +71.55%. In the short term (1 month), AAPL returned -4.21% vs GOOGL's -4.09%.
Is AAPL or GOOGL more expensive?
AAPL trades at a P/E of 36.47 compared to GOOGL's 26.30. On a price-to-sales basis, AAPL trades at 10.19x vs GOOGL's 10.82x. Forward P/E: AAPL at 35.59 vs GOOGL at 16.10.
Which stock has higher growth, AAPL or GOOGL?
AAPL's revenue grew +16.60% year-over-year compared to GOOGL's +21.79%. EPS growth: AAPL at +21.82% vs GOOGL at +81.85%.
Do AAPL and GOOGL pay dividends?
AAPL pays a dividend with a yield of 0.34%. GOOGL pays a dividend with a yield of 0.23%.
Which stock do analysts prefer, AAPL or GOOGL?
AAPL has 49 analysts with a target price of $341.11 (+8.90% upside). GOOGL has 68 analysts with a target of $427.55 (+20.53% upside).
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Data updated daily. All comparisons based on latest available market data. Not investment advice.