AAPL vs GOOGL
Apple Inc. vs Alphabet Inc. · Updated Mar 28, 2026
AAPL — 11 winsGOOGL — 12 wins
Price Performance
AAPL +14.18%GOOGL +77.76%
Performance
| AAPL | GOOGL | |
|---|---|---|
| 1 Month | -9.03% | -10.76% |
| 3 Months | -9.31% | -12.67% |
| 6 Months | -3.33% | +11.60% |
| YTD | -8.66% | -12.37% |
| 1 Year | +12.09% | +66.18% |
| 3 Year | +57.33% | +166.57% |
| 5 Year | +101.24% | +259.50% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AAPL | -8.2% | +11.5% | +34.9% | +53.9% | -28.6% | +37.2% | +76.7% | +85.9% | -8.4% | +45.7% | +9.9% | -3.7% |
| GOOGL | -12.9% | +65.2% | +37.0% | +56.7% | -39.1% | +67.8% | +28.1% | +27.0% | -2.6% | +30.4% | +4.3% | +46.9% |
Valuation
| AAPL | GOOGL | |
|---|---|---|
| P/E Ratio | 31.39 | 25.37 |
| Forward P/E | 29.31 | 26.83 |
| PEG Ratio | 3.21 | 1.63 |
| P/S Ratio | 8.53 | 9.04 |
| P/B Ratio | 42.15 | 8.77 |
| EV/EBITDA | 24.59 | 20.38 |
Financials
| AAPL | GOOGL | |
|---|---|---|
| EPS (TTM) | $7.91 | $10.81 |
| Gross Margin | +48.16% | +59.79% |
| Operating Margin | +35.37% | +31.57% |
| Net Margin | +29.28% | +30.27% |
| ROE | +133.55% | +31.83% |
| ROA | +31.05% | +22.20% |
| Debt/Equity | 1.03 | 0.17 |
Growth
| AAPL | GOOGL | |
|---|---|---|
| Revenue Growth YoY | +15.65% | +18.00% |
| Revenue Growth QoQ | +40.30% | +11.22% |
| EPS Growth YoY | +18.33% | +31.16% |
| EPS Growth QoQ | +53.51% | -1.74% |
Technical
| AAPL | GOOGL | |
|---|---|---|
| RSI (14) | 42.64 | 26.72 |
| % From 20-Day SMA | -2.76% | -8.73% |
| % From 50-Day SMA | -4.60% | -12.53% |
| % From 200-Day SMA | +0.10% | +4.40% |
| % From 52-Week High | -13.97% | -21.40% |
| % From 52-Week Low | +46.75% | +95.19% |
Analyst Ratings
AAPL
Buy(51 analysts)
Strong SellHoldStrong Buy
Price Target
$316.36
+27.85% upside
GOOGL
Buy(75 analysts)
Strong SellHoldStrong Buy
Price Target
$362.52
+21.41% upside
Overview
| AAPL | GOOGL | |
|---|---|---|
| Sector | Technology | Communication Services |
| Industry | Consumer Electronics | Internet Content & Information |
| Exchange | NASDAQ | NASDAQ |
| Market Cap | $3.72T | $3.64T |
| Shares Outstanding | 14.70B | 12.10B |
| Avg Volume (10D) | 41.77M | 30.09M |
| Dividend Yield | 0.41% | 0.28% |
Frequently Asked Questions
Is AAPL or GOOGL a better buy right now?
Based on 23 comparable metrics, GOOGL leads in 12 categories while AAPL leads in 11. GOOGL has a consensus analyst rating with 75 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, AAPL or GOOGL?
Over the past year, AAPL returned +12.09% compared to GOOGL's +66.18%. In the short term (1 month), AAPL returned -9.03% vs GOOGL's -10.76%.
Is AAPL or GOOGL more expensive?
AAPL trades at a P/E of 31.39 compared to GOOGL's 25.37. On a price-to-sales basis, AAPL trades at 8.53x vs GOOGL's 9.04x. Forward P/E: AAPL at 29.31 vs GOOGL at 26.83.
Which stock has higher growth, AAPL or GOOGL?
AAPL's revenue grew +15.65% year-over-year compared to GOOGL's +18.00%. EPS growth: AAPL at +18.33% vs GOOGL at +31.16%.
Do AAPL and GOOGL pay dividends?
AAPL pays a dividend with a yield of 0.41%. GOOGL pays a dividend with a yield of 0.28%.
Which stock do analysts prefer, AAPL or GOOGL?
AAPL has 51 analysts with a target price of $316.36 (+27.85% upside). GOOGL has 75 analysts with a target of $362.52 (+21.41% upside).
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Data updated daily. All comparisons based on latest available market data. Not investment advice.