GOOGL vs AMZN
Alphabet Inc. vs Amazon.com, Inc. · Updated May 14, 2026
GOOGL — 17 winsAMZN — 6 wins
Price Performance
GOOGL +142.34%AMZN +27.26%
Performance
| GOOGL | AMZN | |
|---|---|---|
| 1 Month | +21.22% | +8.55% |
| 3 Months | +29.58% | +32.54% |
| 6 Months | +38.89% | +8.89% |
| YTD | +28.73% | +17.18% |
| 1 Year | +154.28% | +29.64% |
| 3 Year | +299.38% | +155.58% |
| 5 Year | +408.69% | +63.62% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GOOGL | +27.2% | +65.2% | +37.0% | +56.7% | -39.1% | +67.8% | +28.1% | +27.0% | -2.6% | +30.4% | +4.3% | +46.9% |
| AMZN | +18.1% | +4.8% | +46.3% | +77.0% | -50.7% | +4.6% | +71.6% | +20.1% | +26.3% | +55.2% | +17.7% | +119.0% |
Valuation
| GOOGL | AMZN | |
|---|---|---|
| P/E Ratio | 30.73 | 32.35 |
| Forward P/E | 16.10 | 31.32 |
| PEG Ratio | 1.76 | 2.12 |
| P/S Ratio | 11.39 | 3.98 |
| P/B Ratio | 10.06 | 6.69 |
| EV/EBITDA | 27.96 | 20.08 |
Financials
| GOOGL | AMZN | |
|---|---|---|
| EPS (TTM) | $13.11 | $8.36 |
| Gross Margin | +62.45% | +36.78% |
| Operating Margin | +36.12% | +13.14% |
| Net Margin | +56.94% | +16.67% |
| ROE | +33.46% | +20.55% |
| ROA | +22.76% | +9.91% |
| Debt/Equity | 0.19 | 0.47 |
Growth
| GOOGL | AMZN | |
|---|---|---|
| Revenue Growth YoY | +21.79% | +16.61% |
| Revenue Growth QoQ | -3.51% | -14.93% |
| EPS Growth YoY | +81.85% | +74.84% |
| EPS Growth QoQ | +81.21% | +42.56% |
Technical
| GOOGL | AMZN | |
|---|---|---|
| RSI (14) | 79.33 | 73.41 |
| % From 20-Day SMA | +9.82% | +2.85% |
| % From 50-Day SMA | +22.54% | +15.20% |
| % From 200-Day SMA | +39.29% | +18.08% |
| % From 52-Week High | -0.19% | -2.90% |
| % From 52-Week Low | +158.02% | +38.00% |
Analyst Ratings
GOOGL
Buy(81 analysts)
Strong SellHoldStrong Buy
Price Target
$406.28
+1.43% upside
AMZN
Buy(85 analysts)
Strong SellHoldStrong Buy
Price Target
$306.77
+12.35% upside
Overview
| GOOGL | AMZN | |
|---|---|---|
| Sector | Communication Services | Consumer Cyclical |
| Industry | Internet Content & Information | Specialty Retail |
| Exchange | NASDAQ | NASDAQ |
| Market Cap | $4.81T | $2.96T |
| Shares Outstanding | 12.09B | 10.76B |
| Avg Volume (10D) | 31.44M | 47.17M |
| Dividend Yield | 0.21% | — |
Frequently Asked Questions
Is GOOGL or AMZN a better buy right now?
Based on 23 comparable metrics, GOOGL leads in 17 categories while AMZN leads in 6. GOOGL has a consensus analyst rating with 81 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, GOOGL or AMZN?
Over the past year, GOOGL returned +154.28% compared to AMZN's +29.64%. In the short term (1 month), GOOGL returned +21.22% vs AMZN's +8.55%.
Is GOOGL or AMZN more expensive?
GOOGL trades at a P/E of 30.73 compared to AMZN's 32.35. On a price-to-sales basis, GOOGL trades at 11.39x vs AMZN's 3.98x. Forward P/E: GOOGL at 16.10 vs AMZN at 31.32.
Which stock has higher growth, GOOGL or AMZN?
GOOGL's revenue grew +21.79% year-over-year compared to AMZN's +16.61%. EPS growth: GOOGL at +81.85% vs AMZN at +74.84%.
Do GOOGL and AMZN pay dividends?
GOOGL pays a dividend with a yield of 0.21%. AMZN does not currently pay a dividend.
Which stock do analysts prefer, GOOGL or AMZN?
GOOGL has 81 analysts with a target price of $406.28 (+1.43% upside). AMZN has 85 analysts with a target of $306.77 (+12.35% upside).
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Data updated daily. All comparisons based on latest available market data. Not investment advice.