GOOGL vs AMZN
Alphabet Inc. vs Amazon.com, Inc. · Updated Mar 28, 2026
GOOGL — 16 winsAMZN — 6 wins
Price Performance
GOOGL +77.76%AMZN +3.44%
Performance
| GOOGL | AMZN | |
|---|---|---|
| 1 Month | -10.76% | -4.12% |
| 3 Months | -12.67% | -14.21% |
| 6 Months | +11.60% | -8.62% |
| YTD | -12.37% | -13.63% |
| 1 Year | +66.18% | -0.89% |
| 3 Year | +166.57% | +101.98% |
| 5 Year | +259.50% | +28.16% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GOOGL | -12.9% | +65.2% | +37.0% | +56.7% | -39.1% | +67.8% | +28.1% | +27.0% | -2.6% | +30.4% | +4.3% | +46.9% |
| AMZN | -12.0% | +4.8% | +46.3% | +77.0% | -50.7% | +4.6% | +71.6% | +20.1% | +26.3% | +55.2% | +17.7% | +119.0% |
Valuation
| GOOGL | AMZN | |
|---|---|---|
| P/E Ratio | 25.37 | 27.80 |
| Forward P/E | 26.83 | 26.84 |
| PEG Ratio | 1.63 | 1.36 |
| P/S Ratio | 9.04 | 3.08 |
| P/B Ratio | 8.77 | 5.36 |
| EV/EBITDA | 20.38 | 13.73 |
Financials
| GOOGL | AMZN | |
|---|---|---|
| EPS (TTM) | $10.81 | $7.17 |
| Gross Margin | +59.79% | +48.47% |
| Operating Margin | +31.57% | +11.71% |
| Net Margin | +30.27% | +9.93% |
| ROE | +31.83% | +18.89% |
| ROA | +22.20% | +9.49% |
| Debt/Equity | 0.17 | 0.37 |
Growth
| GOOGL | AMZN | |
|---|---|---|
| Revenue Growth YoY | +18.00% | +13.63% |
| Revenue Growth QoQ | +11.22% | +18.44% |
| EPS Growth YoY | +31.16% | +4.84% |
| EPS Growth QoQ | -1.74% | 0.00% |
Technical
| GOOGL | AMZN | |
|---|---|---|
| RSI (14) | 26.72 | 42.90 |
| % From 20-Day SMA | -8.73% | -5.30% |
| % From 50-Day SMA | -12.53% | -8.21% |
| % From 200-Day SMA | +4.40% | -11.27% |
| % From 52-Week High | -21.40% | -22.91% |
| % From 52-Week Low | +95.19% | +23.53% |
Analyst Ratings
GOOGL
Buy(75 analysts)
Strong SellHoldStrong Buy
Price Target
$362.52
+21.41% upside
AMZN
Buy(75 analysts)
Strong SellHoldStrong Buy
Price Target
$283.97
+38.42% upside
Overview
| GOOGL | AMZN | |
|---|---|---|
| Sector | Communication Services | Consumer Cyclical |
| Industry | Internet Content & Information | Specialty Retail |
| Exchange | NASDAQ | NASDAQ |
| Market Cap | $3.64T | $2.20T |
| Shares Outstanding | 12.10B | 10.73B |
| Avg Volume (10D) | 30.09M | 43.55M |
| Dividend Yield | 0.28% | — |
Frequently Asked Questions
Is GOOGL or AMZN a better buy right now?
Based on 22 comparable metrics, GOOGL leads in 16 categories while AMZN leads in 6. GOOGL has a consensus analyst rating with 75 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, GOOGL or AMZN?
Over the past year, GOOGL returned +66.18% compared to AMZN's -0.89%. In the short term (1 month), GOOGL returned -10.76% vs AMZN's -4.12%.
Is GOOGL or AMZN more expensive?
GOOGL trades at a P/E of 25.37 compared to AMZN's 27.80. On a price-to-sales basis, GOOGL trades at 9.04x vs AMZN's 3.08x. Forward P/E: GOOGL at 26.83 vs AMZN at 26.84.
Which stock has higher growth, GOOGL or AMZN?
GOOGL's revenue grew +18.00% year-over-year compared to AMZN's +13.63%. EPS growth: GOOGL at +31.16% vs AMZN at +4.84%.
Do GOOGL and AMZN pay dividends?
GOOGL pays a dividend with a yield of 0.28%. AMZN does not currently pay a dividend.
Which stock do analysts prefer, GOOGL or AMZN?
GOOGL has 75 analysts with a target price of $362.52 (+21.41% upside). AMZN has 75 analysts with a target of $283.97 (+38.42% upside).
More Comparisons
Data updated daily. All comparisons based on latest available market data. Not investment advice.