AAPL vs AMZN
Apple Inc. vs Amazon.com, Inc. · Updated Sep 14, 2026
AAPL — 13 winsAMZN — 10 wins
Price Performance
AAPL +40.38%AMZN +10.95%
Performance
| AAPL | AMZN | |
|---|---|---|
| 1 Month | +10.04% | -3.71% |
| 3 Months | +12.51% | +6.56% |
| 6 Months | +30.05% | +22.83% |
| YTD | +22.35% | +11.50% |
| 1 Year | +46.66% | +11.74% |
| 3 Year | +81.84% | +90.13% |
| 5 Year | +116.47% | +48.63% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AAPL | +22.6% | +11.5% | +34.9% | +53.9% | -28.6% | +37.2% | +76.7% | +85.9% | -8.4% | +45.7% | +9.9% | -3.7% |
| AMZN | +13.4% | +4.8% | +46.3% | +77.0% | -50.7% | +4.6% | +71.6% | +20.1% | +26.3% | +55.2% | +17.7% | +119.0% |
Valuation
| AAPL | AMZN | |
|---|---|---|
| P/E Ratio | 40.22 | 30.78 |
| Forward P/E | 37.66 | 20.13 |
| PEG Ratio | 4.45 | 1.97 |
| P/S Ratio | 10.41 | 3.66 |
| P/B Ratio | 44.13 | 6.14 |
| EV/EBITDA | 29.23 | 11.45 |
Financials
| AAPL | AMZN | |
|---|---|---|
| EPS (TTM) | $8.27 | $8.36 |
| Gross Margin | +49.27% | +36.78% |
| Operating Margin | +32.28% | +13.14% |
| Net Margin | +26.60% | +16.67% |
| ROE | +115.10% | +20.55% |
| ROA | +33.03% | +9.91% |
| Debt/Equity | 0.80 | 0.47 |
Growth
| AAPL | AMZN | |
|---|---|---|
| Revenue Growth YoY | +16.60% | +16.61% |
| Revenue Growth QoQ | -22.66% | -14.93% |
| EPS Growth YoY | +21.82% | +74.84% |
| EPS Growth QoQ | -29.23% | +42.56% |
Technical
| AAPL | AMZN | |
|---|---|---|
| RSI (14) | 64.85 | 44.67 |
| % From 20-Day SMA | +5.05% | -0.62% |
| % From 50-Day SMA | +4.60% | +0.83% |
| % From 200-Day SMA | +16.73% | +7.33% |
| % From 52-Week High | -3.47% | -10.39% |
| % From 52-Week Low | +46.75% | +31.31% |
Analyst Ratings
AAPL
Buy(60 analysts)
Strong SellHoldStrong Buy
Price Target
$339.35
+2.03% upside
AMZN
Buy(75 analysts)
Strong SellHoldStrong Buy
Price Target
$330.27
+28.33% upside
Overview
| AAPL | AMZN | |
|---|---|---|
| Sector | Technology | Consumer Cyclical |
| Industry | Consumer Electronics | Specialty Retail |
| Exchange | NASDAQ | NASDAQ |
| Market Cap | $4.70T | $2.72T |
| Shares Outstanding | 14.69B | 10.76B |
| Avg Volume (10D) | 46.49M | 32.31M |
| Dividend Yield | 0.33% | — |
Frequently Asked Questions
Is AAPL or AMZN a better buy right now?
Based on 23 comparable metrics, AAPL leads in 13 categories while AMZN leads in 10. AAPL has a consensus analyst rating with 60 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, AAPL or AMZN?
Over the past year, AAPL returned +46.66% compared to AMZN's +11.74%. In the short term (1 month), AAPL returned +10.04% vs AMZN's -3.71%.
Is AAPL or AMZN more expensive?
AAPL trades at a P/E of 40.22 compared to AMZN's 30.78. On a price-to-sales basis, AAPL trades at 10.41x vs AMZN's 3.66x. Forward P/E: AAPL at 37.66 vs AMZN at 20.13.
Which stock has higher growth, AAPL or AMZN?
AAPL's revenue grew +16.60% year-over-year compared to AMZN's +16.61%. EPS growth: AAPL at +21.82% vs AMZN at +74.84%.
Do AAPL and AMZN pay dividends?
AAPL pays a dividend with a yield of 0.33%. AMZN does not currently pay a dividend.
Which stock do analysts prefer, AAPL or AMZN?
AAPL has 60 analysts with a target price of $339.35 (+2.03% upside). AMZN has 75 analysts with a target of $330.27 (+28.33% upside).
More Comparisons
Data updated daily. All comparisons based on latest available market data. Not investment advice.