AAPL vs AMZN
Apple Inc. vs Amazon.com, Inc. · Updated Aug 14, 2026
AAPL — 11 winsAMZN — 12 wins
Price Performance
AAPL +31.29%AMZN +14.14%
Performance
| AAPL | AMZN | |
|---|---|---|
| 1 Month | -7.15% | +4.07% |
| 3 Months | +1.74% | -1.78% |
| 6 Months | +10.37% | +30.01% |
| YTD | +11.85% | +14.95% |
| 1 Year | +32.41% | +19.80% |
| 3 Year | +69.12% | +89.60% |
| 5 Year | +106.77% | +57.18% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AAPL | +12.8% | +11.5% | +34.9% | +53.9% | -28.6% | +37.2% | +76.7% | +85.9% | -8.4% | +45.7% | +9.9% | -3.7% |
| AMZN | +16.4% | +4.8% | +46.3% | +77.0% | -50.7% | +4.6% | +71.6% | +20.1% | +26.3% | +55.2% | +17.7% | +119.0% |
Valuation
| AAPL | AMZN | |
|---|---|---|
| P/E Ratio | 36.77 | 31.74 |
| Forward P/E | 35.59 | 23.45 |
| PEG Ratio | 4.01 | 1.97 |
| P/S Ratio | 10.19 | 3.98 |
| P/B Ratio | 43.21 | 6.68 |
| EV/EBITDA | 29.00 | 16.24 |
Financials
| AAPL | AMZN | |
|---|---|---|
| EPS (TTM) | $8.27 | $8.36 |
| Gross Margin | +49.27% | +36.78% |
| Operating Margin | +32.28% | +13.14% |
| Net Margin | +26.60% | +16.67% |
| ROE | +115.10% | +20.55% |
| ROA | +33.03% | +9.91% |
| Debt/Equity | 0.80 | 0.47 |
Growth
| AAPL | AMZN | |
|---|---|---|
| Revenue Growth YoY | +16.60% | +16.61% |
| Revenue Growth QoQ | -22.66% | -14.93% |
| EPS Growth YoY | +21.82% | +74.84% |
| EPS Growth QoQ | -29.23% | +42.56% |
Technical
| AAPL | AMZN | |
|---|---|---|
| RSI (14) | 43.59 | 56.44 |
| % From 20-Day SMA | -4.92% | +3.74% |
| % From 50-Day SMA | -1.68% | +7.02% |
| % From 200-Day SMA | +8.49% | +11.71% |
| % From 52-Week High | -11.75% | -7.62% |
| % From 52-Week Low | +35.88% | +35.37% |
Analyst Ratings
AAPL
Buy(49 analysts)
Strong SellHoldStrong Buy
Price Target
$341.11
+8.90% upside
AMZN
Buy(75 analysts)
Strong SellHoldStrong Buy
Price Target
$329.07
+20.05% upside
Overview
| AAPL | AMZN | |
|---|---|---|
| Sector | Technology | Consumer Cyclical |
| Industry | Consumer Electronics | Specialty Retail |
| Exchange | NASDAQ | NASDAQ |
| Market Cap | $4.60T | $2.95T |
| Shares Outstanding | 14.69B | 10.76B |
| Avg Volume (10D) | 57.50M | 52.89M |
| Dividend Yield | 0.34% | — |
Frequently Asked Questions
Is AAPL or AMZN a better buy right now?
Based on 23 comparable metrics, AMZN leads in 12 categories while AAPL leads in 11. AMZN has a consensus analyst rating with 75 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, AAPL or AMZN?
Over the past year, AAPL returned +32.41% compared to AMZN's +19.80%. In the short term (1 month), AAPL returned -7.15% vs AMZN's +4.07%.
Is AAPL or AMZN more expensive?
AAPL trades at a P/E of 36.77 compared to AMZN's 31.74. On a price-to-sales basis, AAPL trades at 10.19x vs AMZN's 3.98x. Forward P/E: AAPL at 35.59 vs AMZN at 23.45.
Which stock has higher growth, AAPL or AMZN?
AAPL's revenue grew +16.60% year-over-year compared to AMZN's +16.61%. EPS growth: AAPL at +21.82% vs AMZN at +74.84%.
Do AAPL and AMZN pay dividends?
AAPL pays a dividend with a yield of 0.34%. AMZN does not currently pay a dividend.
Which stock do analysts prefer, AAPL or AMZN?
AAPL has 49 analysts with a target price of $341.11 (+8.90% upside). AMZN has 75 analysts with a target of $329.07 (+20.05% upside).
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Data updated daily. All comparisons based on latest available market data. Not investment advice.