AAPL vs AMZN
Apple Inc. vs Amazon.com, Inc. · Updated Aug 10, 2026
AAPL — 11 winsAMZN — 12 wins
Price Performance
AAPL +34.37%AMZN +24.44%
Performance
| AAPL | AMZN | |
|---|---|---|
| 1 Month | -0.95% | +10.96% |
| 3 Months | +8.97% | +1.08% |
| 6 Months | +13.53% | +23.09% |
| YTD | +15.22% | +18.75% |
| 1 Year | +46.88% | +23.30% |
| 3 Year | +62.65% | +113.80% |
| 5 Year | +114.75% | +64.75% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AAPL | +12.6% | +11.5% | +34.9% | +53.9% | -28.6% | +37.2% | +76.7% | +85.9% | -8.4% | +45.7% | +9.9% | -3.7% |
| AMZN | +21.6% | +4.8% | +46.3% | +77.0% | -50.7% | +4.6% | +71.6% | +20.1% | +26.3% | +55.2% | +17.7% | +119.0% |
Valuation
| AAPL | AMZN | |
|---|---|---|
| P/E Ratio | 37.88 | 32.79 |
| Forward P/E | 35.59 | 23.45 |
| PEG Ratio | 4.01 | 1.97 |
| P/S Ratio | 10.85 | 3.93 |
| P/B Ratio | 45.99 | 6.61 |
| EV/EBITDA | 27.58 | 12.20 |
Financials
| AAPL | AMZN | |
|---|---|---|
| EPS (TTM) | $8.27 | $8.36 |
| Gross Margin | +49.27% | +36.78% |
| Operating Margin | +32.28% | +13.14% |
| Net Margin | +26.60% | +16.67% |
| ROE | +115.10% | +20.55% |
| ROA | +33.03% | +9.91% |
| Debt/Equity | 0.80 | 0.47 |
Growth
| AAPL | AMZN | |
|---|---|---|
| Revenue Growth YoY | +16.60% | +16.61% |
| Revenue Growth QoQ | -22.66% | -14.93% |
| EPS Growth YoY | +21.82% | +74.84% |
| EPS Growth QoQ | -29.23% | +42.56% |
Technical
| AAPL | AMZN | |
|---|---|---|
| RSI (14) | 52.93 | 67.54 |
| % From 20-Day SMA | -3.15% | +8.95% |
| % From 50-Day SMA | +1.11% | +10.75% |
| % From 200-Day SMA | +12.11% | +15.89% |
| % From 52-Week High | -9.10% | -4.56% |
| % From 52-Week Low | +44.63% | +39.85% |
Analyst Ratings
AAPL
Buy(49 analysts)
Strong SellHoldStrong Buy
Price Target
$341.11
+8.90% upside
AMZN
Buy(76 analysts)
Strong SellHoldStrong Buy
Price Target
$329.07
+20.05% upside
Overview
| AAPL | AMZN | |
|---|---|---|
| Sector | Technology | Consumer Cyclical |
| Industry | Consumer Electronics | Specialty Retail |
| Exchange | NASDAQ | NASDAQ |
| Market Cap | $4.90T | $2.92T |
| Shares Outstanding | 14.69B | 10.76B |
| Avg Volume (10D) | 64.03M | 62.62M |
| Dividend Yield | 0.31% | — |
Frequently Asked Questions
Is AAPL or AMZN a better buy right now?
Based on 23 comparable metrics, AMZN leads in 12 categories while AAPL leads in 11. AMZN has a consensus analyst rating with 76 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, AAPL or AMZN?
Over the past year, AAPL returned +46.88% compared to AMZN's +23.30%. In the short term (1 month), AAPL returned -0.95% vs AMZN's +10.96%.
Is AAPL or AMZN more expensive?
AAPL trades at a P/E of 37.88 compared to AMZN's 32.79. On a price-to-sales basis, AAPL trades at 10.85x vs AMZN's 3.93x. Forward P/E: AAPL at 35.59 vs AMZN at 23.45.
Which stock has higher growth, AAPL or AMZN?
AAPL's revenue grew +16.60% year-over-year compared to AMZN's +16.61%. EPS growth: AAPL at +21.82% vs AMZN at +74.84%.
Do AAPL and AMZN pay dividends?
AAPL pays a dividend with a yield of 0.31%. AMZN does not currently pay a dividend.
Which stock do analysts prefer, AAPL or AMZN?
AAPL has 49 analysts with a target price of $341.11 (+8.90% upside). AMZN has 76 analysts with a target of $329.07 (+20.05% upside).
More Comparisons
Data updated daily. All comparisons based on latest available market data. Not investment advice.