AAPL vs AMZN
Apple Inc. vs Amazon.com, Inc. · Updated Jun 29, 2026
AAPL — 14 winsAMZN — 9 wins
Price Performance
AAPL +37.71%AMZN +9.97%
Performance
| AAPL | AMZN | |
|---|---|---|
| 1 Month | -9.54% | -15.92% |
| 3 Months | +11.19% | +10.14% |
| 6 Months | +3.24% | -1.53% |
| YTD | +3.43% | -0.97% |
| 1 Year | +39.50% | +7.83% |
| 3 Year | +52.85% | +83.11% |
| 5 Year | +115.53% | +31.11% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AAPL | +4.3% | +11.5% | +34.9% | +53.9% | -28.6% | +37.2% | +76.7% | +85.9% | -8.4% | +45.7% | +9.9% | -3.7% |
| AMZN | +6.5% | +4.8% | +46.3% | +77.0% | -50.7% | +4.6% | +71.6% | +20.1% | +26.3% | +55.2% | +17.7% | +119.0% |
Valuation
| AAPL | AMZN | |
|---|---|---|
| P/E Ratio | 34.00 | 27.34 |
| Forward P/E | 32.10 | 25.99 |
| PEG Ratio | 3.37 | 1.92 |
| P/S Ratio | 9.70 | 3.37 |
| P/B Ratio | 41.10 | 5.67 |
| EV/EBITDA | 26.30 | 13.86 |
Financials
| AAPL | AMZN | |
|---|---|---|
| EPS (TTM) | $8.27 | $8.36 |
| Gross Margin | +49.27% | +36.78% |
| Operating Margin | +32.28% | +13.14% |
| Net Margin | +26.60% | +16.67% |
| ROE | +115.10% | +20.55% |
| ROA | +33.03% | +9.91% |
| Debt/Equity | 0.80 | 0.47 |
Growth
| AAPL | AMZN | |
|---|---|---|
| Revenue Growth YoY | +16.60% | +16.61% |
| Revenue Growth QoQ | -22.66% | -14.93% |
| EPS Growth YoY | +21.82% | +74.84% |
| EPS Growth QoQ | -29.23% | +42.56% |
Technical
| AAPL | AMZN | |
|---|---|---|
| RSI (14) | 40.72 | 38.10 |
| % From 20-Day SMA | -5.74% | -6.33% |
| % From 50-Day SMA | -3.53% | -10.75% |
| % From 200-Day SMA | +4.36% | -1.80% |
| % From 52-Week High | -11.41% | -17.94% |
| % From 52-Week Low | +41.11% | +16.62% |
Analyst Ratings
AAPL
Buy(51 analysts)
Strong SellHoldStrong Buy
Price Target
$327.00
+16.30% upside
AMZN
Buy(78 analysts)
Strong SellHoldStrong Buy
Price Target
$307.77
+34.64% upside
Overview
| AAPL | AMZN | |
|---|---|---|
| Sector | Technology | Consumer Cyclical |
| Industry | Consumer Electronics | Specialty Retail |
| Exchange | NASDAQ | NASDAQ |
| Market Cap | $4.38T | $2.50T |
| Shares Outstanding | 14.69B | 10.76B |
| Avg Volume (10D) | 77.31M | 77.76M |
| Dividend Yield | 0.35% | — |
Frequently Asked Questions
Is AAPL or AMZN a better buy right now?
Based on 23 comparable metrics, AAPL leads in 14 categories while AMZN leads in 9. AAPL has a consensus analyst rating with 51 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, AAPL or AMZN?
Over the past year, AAPL returned +39.50% compared to AMZN's +7.83%. In the short term (1 month), AAPL returned -9.54% vs AMZN's -15.92%.
Is AAPL or AMZN more expensive?
AAPL trades at a P/E of 34.00 compared to AMZN's 27.34. On a price-to-sales basis, AAPL trades at 9.70x vs AMZN's 3.37x. Forward P/E: AAPL at 32.10 vs AMZN at 25.99.
Which stock has higher growth, AAPL or AMZN?
AAPL's revenue grew +16.60% year-over-year compared to AMZN's +16.61%. EPS growth: AAPL at +21.82% vs AMZN at +74.84%.
Do AAPL and AMZN pay dividends?
AAPL pays a dividend with a yield of 0.35%. AMZN does not currently pay a dividend.
Which stock do analysts prefer, AAPL or AMZN?
AAPL has 51 analysts with a target price of $327.00 (+16.30% upside). AMZN has 78 analysts with a target of $307.77 (+34.64% upside).
More Comparisons
Data updated daily. All comparisons based on latest available market data. Not investment advice.