Booking Holdings Inc. (BKNG) Stock Forecast
Data as of Aug 1, 2026Consumer Cyclical · Current price $193.36 (+0.08%)
Price Target Range
Consensus Price Target Over Time
Analyst Rating Distribution
Last 3 Months
6-Month Trend
Latest Analyst Forecasts
Price targets issued by Wall Street analysts. Upside calculated against today's price.
| Date | Analyst | Firm | Price Target | Upside |
|---|---|---|---|---|
| Feb 23, 2026 | Brian Nowak | Morgan Stanley | $220.00 | +13.8% |
| Feb 19, 2026 | Thomas Champion | Piper Sandler | $200.00 | +3.4% |
| Feb 19, 2026 | Tom White | D.A. Davidson | $240.00 | +24.1% |
| Feb 19, 2026 | Meredith Prichard Jensen | HSBC | $309.84 | +60.2% |
| Feb 19, 2026 | Deepak Mathivanan | Cantor Fitzgerald | $179.80 | -7.0% |
| Feb 19, 2026 | Stephen Ju | UBS | $259.40 | +34.2% |
| Feb 10, 2026 | Robert Mollins | Gordon Haskett Capital Corporation | $217.60 | +12.5% |
| Feb 3, 2026 | Stephen Ju | UBS | $264.32 | +36.7% |
| Jan 27, 2026 | Eric Sheridan | Goldman Sachs | $236.80 | +22.5% |
| Jan 8, 2026 | Deepak Mathivanan | Cantor Fitzgerald | $233.20 | +20.6% |
| Jan 6, 2026 | John Staszak | Argus Research | $256.00 | +32.4% |
| Oct 30, 2025 | Richard Clarke | Bernstein | $217.32 | +12.4% |
| Oct 29, 2025 | Sergio Segura | KeyBanc | $265.20 | +37.2% |
| Oct 29, 2025 | Deepak Mathivanan | Cantor Fitzgerald | $222.00 | +14.8% |
| Oct 29, 2025 | Stephen Ju | UBS | $272.24 | +40.8% |
| Oct 29, 2025 | Greg Miller | Truist Financial | $232.40 | +20.2% |
| Oct 29, 2025 | Brian Nowak | Morgan Stanley | $246.00 | +27.2% |
| Oct 22, 2025 | Deepak Mathivanan | Cantor Fitzgerald | $223.60 | +15.6% |
| Apr 16, 2025 | Deepak Mathivanan | Cantor Fitzgerald | $173.20 | -10.4% |
| Apr 4, 2025 | Jake Fuller | BTIG | $220.00 | +13.8% |
Top Analysts Covering BKNG
BKNG vs Sector & Market
| Metric | BKNG | Consumer Cyclical Avg | Large Cap Avg |
|---|---|---|---|
| Analyst Rating | 2.20 | 2.50 | 2.42 |
| Analyst Count | 49 | 12 | 19 |
| Target Upside | +17.8% | +133.4% | +17.1% |
| P/E Ratio | 29.18 | 17.39 | 43.33 |
Revenue Estimates
| Period | Low | Avg | High | # |
|---|---|---|---|---|
| 2026-12-31 | $29.73B | $29.95B | $30.23B | 26 |
| 2027-03-31 | $5.70B | $6.00B | $6.13B | 10 |
| 2027-06-30 | $7.83B | $8.25B | $8.43B | 9 |
| 2027-09-30 | $10.21B | $10.76B | $10.99B | 9 |
| 2027-12-31 | $7.21B | $7.60B | $7.76B | 17 |
| 2028-03-31 | $6.25B | $6.59B | $6.73B | 15 |
| 2028-06-30 | $8.43B | $8.88B | $9.07B | 10 |
| 2028-09-30 | $10.96B | $11.55B | $11.80B | 8 |
| 2028-12-31 | $7.81B | $8.23B | $8.41B | 8 |
| 2029-12-31 | $37.22B | $37.98B | $38.77B | 10 |
| 2030-12-31 | $39.63B | $40.45B | $41.29B | 16 |
EPS Estimates
| Period | Low | Avg | High | # |
|---|---|---|---|---|
| 2026-12-31 | $10.32 | $10.69 | $11.22 | 24 |
| 2027-03-31 | $1.19 | $1.28 | $1.31 | 6 |
| 2027-06-30 | $2.84 | $3.05 | $3.13 | 6 |
| 2027-09-30 | $4.96 | $5.31 | $5.46 | 6 |
| 2027-12-31 | $2.50 | $2.67 | $2.75 | 6 |
| 2028-03-31 | $1.56 | $1.67 | $1.71 | 7 |
| 2028-06-30 | $3.36 | $3.60 | $3.70 | 7 |
| 2028-09-30 | $5.70 | $6.10 | $6.28 | 7 |
| 2028-12-31 | $2.96 | $3.16 | $3.25 | 7 |
| 2029-12-31 | $16.60 | $17.04 | $17.50 | 11 |
| 2030-12-31 | $19.02 | $19.53 | $20.06 | 5 |
Frequently Asked Questions
What is the analyst consensus for BKNG?
The consensus among 49 analysts covering Booking Holdings Inc. (BKNG) is Buy with an average price target of $230.70.
What is the highest price target for BKNG?
The highest price target for BKNG is $309.84, set by Meredith Prichard Jensen at HSBC on 2026-02-19.
What is the lowest price target for BKNG?
The lowest price target for BKNG is $84.00, set by Brian Nowak at Morgan Stanley on 2022-06-23.
How many analysts cover BKNG?
49 analysts have issued ratings for Booking Holdings Inc. in the past 12 months.
Is BKNG a buy or sell right now?
Based on 49 analyst ratings, BKNG has a consensus rating of Buy (2.20/5) with a +17.8% upside to the consensus target of $230.70.
What are the earnings estimates for BKNG?
Analysts estimate BKNG will report EPS of $10.69 for the period ending 2026-12-31, with revenue estimated at $29.95B.
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Data updated daily. Analyst price targets sourced from public filings and broker reports. Not investment advice.