AAPL vs MSFT
Apple Inc. vs Microsoft Corporation · Updated May 14, 2026
AAPL — 11 winsMSFT — 12 wins
Price Performance
AAPL +40.79%MSFT -9.69%
Performance
| AAPL | MSFT | |
|---|---|---|
| 1 Month | +15.89% | +3.25% |
| 3 Months | +8.68% | +0.24% |
| 6 Months | +11.13% | -19.89% |
| YTD | +10.13% | -16.18% |
| 1 Year | +42.04% | -9.77% |
| 3 Year | +72.57% | +48.87% |
| 5 Year | +130.78% | +87.66% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AAPL | +10.3% | +11.5% | +34.9% | +53.9% | -28.6% | +37.2% | +76.7% | +85.9% | -8.4% | +45.7% | +9.9% | -3.7% |
| MSFT | -13.5% | +15.5% | +13.7% | +57.0% | -28.4% | +54.5% | +38.5% | +56.0% | +18.2% | +36.7% | +13.4% | +18.6% |
Valuation
| AAPL | MSFT | |
|---|---|---|
| P/E Ratio | 36.20 | 24.13 |
| Forward P/E | 33.76 | 13.94 |
| PEG Ratio | 3.55 | 1.73 |
| P/S Ratio | 9.35 | 9.66 |
| P/B Ratio | 39.64 | 7.42 |
| EV/EBITDA | 27.19 | 15.43 |
Financials
| AAPL | MSFT | |
|---|---|---|
| EPS (TTM) | $8.27 | $16.80 |
| Gross Margin | +49.27% | +67.63% |
| Operating Margin | +32.28% | +46.33% |
| Net Margin | +26.60% | +38.34% |
| ROE | +115.10% | +30.22% |
| ROA | +33.03% | +18.04% |
| Debt/Equity | 0.02 | 0.14 |
Growth
| AAPL | MSFT | |
|---|---|---|
| Revenue Growth YoY | +16.60% | +18.30% |
| Revenue Growth QoQ | -22.66% | +1.98% |
| EPS Growth YoY | +21.82% | +23.41% |
| EPS Growth QoQ | -29.23% | -17.25% |
Technical
| AAPL | MSFT | |
|---|---|---|
| RSI (14) | 76.71 | 52.84 |
| % From 20-Day SMA | +7.58% | -3.02% |
| % From 50-Day SMA | +13.14% | +1.66% |
| % From 200-Day SMA | +15.95% | -12.66% |
| % From 52-Week High | -0.50% | -27.02% |
| % From 52-Week Low | +54.77% | +13.78% |
Analyst Ratings
AAPL
Buy(45 analysts)
Strong SellHoldStrong Buy
Price Target
$319.44
+8.76% upside
MSFT
Buy(49 analysts)
Strong SellHoldStrong Buy
Price Target
$556.88
+34.42% upside
Overview
| AAPL | MSFT | |
|---|---|---|
| Sector | Technology | Technology |
| Industry | Consumer Electronics | Software - Infrastructure |
| Exchange | NASDAQ | NASDAQ |
| Market Cap | $4.22T | $3.08T |
| Shares Outstanding | 14.69B | 7.43B |
| Avg Volume (10D) | 56.22M | 35.81M |
| Dividend Yield | 0.36% | 0.84% |
Frequently Asked Questions
Is AAPL or MSFT a better buy right now?
Based on 23 comparable metrics, MSFT leads in 12 categories while AAPL leads in 11. MSFT has a consensus analyst rating with 49 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, AAPL or MSFT?
Over the past year, AAPL returned +42.04% compared to MSFT's -9.77%. In the short term (1 month), AAPL returned +15.89% vs MSFT's +3.25%.
Is AAPL or MSFT more expensive?
AAPL trades at a P/E of 36.20 compared to MSFT's 24.13. On a price-to-sales basis, AAPL trades at 9.35x vs MSFT's 9.66x. Forward P/E: AAPL at 33.76 vs MSFT at 13.94.
Which stock has higher growth, AAPL or MSFT?
AAPL's revenue grew +16.60% year-over-year compared to MSFT's +18.30%. EPS growth: AAPL at +21.82% vs MSFT at +23.41%.
Do AAPL and MSFT pay dividends?
AAPL pays a dividend with a yield of 0.36%. MSFT pays a dividend with a yield of 0.84%.
Which stock do analysts prefer, AAPL or MSFT?
AAPL has 45 analysts with a target price of $319.44 (+8.76% upside). MSFT has 49 analysts with a target of $556.88 (+34.42% upside).
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Data updated daily. All comparisons based on latest available market data. Not investment advice.