AAPL vs MSFT
Apple Inc. vs Microsoft Corporation · Updated Jun 29, 2026
AAPL — 8 winsMSFT — 15 wins
Price Performance
AAPL +37.34%MSFT -26.06%
Performance
| AAPL | MSFT | |
|---|---|---|
| 1 Month | -9.54% | -9.68% |
| 3 Months | +11.19% | +1.84% |
| 6 Months | +3.24% | -23.44% |
| YTD | +3.43% | -22.93% |
| 1 Year | +39.50% | -24.29% |
| 3 Year | +52.85% | +19.34% |
| 5 Year | +115.53% | +64.95% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AAPL | +4.0% | +11.5% | +34.9% | +53.9% | -28.6% | +37.2% | +76.7% | +85.9% | -8.4% | +45.7% | +9.9% | -3.7% |
| MSFT | -22.2% | +15.5% | +13.7% | +57.0% | -28.4% | +54.5% | +38.5% | +56.0% | +18.2% | +36.7% | +13.4% | +18.6% |
Valuation
| AAPL | MSFT | |
|---|---|---|
| P/E Ratio | 34.00 | 22.19 |
| Forward P/E | 32.10 | 13.94 |
| PEG Ratio | 3.37 | 1.73 |
| P/S Ratio | 9.70 | 8.57 |
| P/B Ratio | 41.10 | 6.59 |
| EV/EBITDA | 26.30 | 13.91 |
Financials
| AAPL | MSFT | |
|---|---|---|
| EPS (TTM) | $8.27 | $16.80 |
| Gross Margin | +49.27% | +67.63% |
| Operating Margin | +32.28% | +46.33% |
| Net Margin | +26.60% | +38.34% |
| ROE | +115.10% | +30.22% |
| ROA | +33.03% | +18.04% |
| Debt/Equity | 0.80 | 0.14 |
Growth
| AAPL | MSFT | |
|---|---|---|
| Revenue Growth YoY | +16.60% | +18.30% |
| Revenue Growth QoQ | -22.66% | +1.98% |
| EPS Growth YoY | +21.82% | +23.41% |
| EPS Growth QoQ | -29.23% | -17.25% |
Technical
| AAPL | MSFT | |
|---|---|---|
| RSI (14) | 40.72 | 42.23 |
| % From 20-Day SMA | -5.74% | -6.85% |
| % From 50-Day SMA | -3.53% | -9.31% |
| % From 200-Day SMA | +4.36% | -16.80% |
| % From 52-Week High | -11.41% | -32.90% |
| % From 52-Week Low | +41.11% | +6.73% |
Analyst Ratings
AAPL
Buy(51 analysts)
Strong SellHoldStrong Buy
Price Target
$327.00
+16.30% upside
MSFT
Buy(52 analysts)
Strong SellHoldStrong Buy
Price Target
$551.33
+47.92% upside
Overview
| AAPL | MSFT | |
|---|---|---|
| Sector | Technology | Technology |
| Industry | Consumer Electronics | Software - Infrastructure |
| Exchange | NASDAQ | NASDAQ |
| Market Cap | $4.38T | $2.73T |
| Shares Outstanding | 14.69B | 7.43B |
| Avg Volume (10D) | 77.31M | 58.22M |
| Dividend Yield | 0.35% | 0.97% |
Frequently Asked Questions
Is AAPL or MSFT a better buy right now?
Based on 23 comparable metrics, MSFT leads in 15 categories while AAPL leads in 8. MSFT has a consensus analyst rating with 52 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, AAPL or MSFT?
Over the past year, AAPL returned +39.50% compared to MSFT's -24.29%. In the short term (1 month), AAPL returned -9.54% vs MSFT's -9.68%.
Is AAPL or MSFT more expensive?
AAPL trades at a P/E of 34.00 compared to MSFT's 22.19. On a price-to-sales basis, AAPL trades at 9.70x vs MSFT's 8.57x. Forward P/E: AAPL at 32.10 vs MSFT at 13.94.
Which stock has higher growth, AAPL or MSFT?
AAPL's revenue grew +16.60% year-over-year compared to MSFT's +18.30%. EPS growth: AAPL at +21.82% vs MSFT at +23.41%.
Do AAPL and MSFT pay dividends?
AAPL pays a dividend with a yield of 0.35%. MSFT pays a dividend with a yield of 0.97%.
Which stock do analysts prefer, AAPL or MSFT?
AAPL has 51 analysts with a target price of $327.00 (+16.30% upside). MSFT has 52 analysts with a target of $551.33 (+47.92% upside).
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Data updated daily. All comparisons based on latest available market data. Not investment advice.