AAPL vs MSFT
Apple Inc. vs Microsoft Corporation · Updated Aug 6, 2026
AAPL — 6 winsMSFT — 17 wins
Price Performance
AAPL +47.62%MSFT -5.61%
Performance
| AAPL | MSFT | |
|---|---|---|
| 1 Month | -0.23% | +26.14% |
| 3 Months | +9.06% | +19.23% |
| 6 Months | +15.01% | +19.28% |
| YTD | +14.01% | +1.42% |
| 1 Year | +52.42% | -8.43% |
| 3 Year | +57.77% | +45.12% |
| 5 Year | +113.78% | +115.54% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AAPL | +16.1% | +11.5% | +34.9% | +53.9% | -28.6% | +37.2% | +76.7% | +85.9% | -8.4% | +45.7% | +9.9% | -3.7% |
| MSFT | +4.8% | +15.5% | +13.7% | +57.0% | -28.4% | +54.5% | +38.5% | +56.0% | +18.2% | +36.7% | +13.4% | +18.6% |
Valuation
| AAPL | MSFT | |
|---|---|---|
| P/E Ratio | 37.48 | 29.20 |
| Forward P/E | 34.79 | 13.94 |
| PEG Ratio | 3.95 | 1.73 |
| P/S Ratio | 10.85 | 10.84 |
| P/B Ratio | 45.99 | 8.33 |
| EV/EBITDA | 30.85 | 17.30 |
Financials
| AAPL | MSFT | |
|---|---|---|
| EPS (TTM) | $8.27 | $16.80 |
| Gross Margin | +49.27% | +67.63% |
| Operating Margin | +32.28% | +46.33% |
| Net Margin | +26.60% | +38.34% |
| ROE | +115.10% | +30.22% |
| ROA | +33.03% | +18.04% |
| Debt/Equity | 0.80 | 0.14 |
Growth
| AAPL | MSFT | |
|---|---|---|
| Revenue Growth YoY | +16.60% | +18.30% |
| Revenue Growth QoQ | -22.66% | +1.98% |
| EPS Growth YoY | +21.82% | +23.41% |
| EPS Growth QoQ | -29.23% | -17.25% |
Technical
| AAPL | MSFT | |
|---|---|---|
| RSI (14) | 47.99 | 78.71 |
| % From 20-Day SMA | -4.26% | +18.96% |
| % From 50-Day SMA | +0.09% | +21.53% |
| % From 200-Day SMA | +11.15% | +13.22% |
| % From 52-Week High | -10.05% | -11.42% |
| % From 52-Week Low | +53.31% | +40.46% |
Analyst Ratings
AAPL
Buy(49 analysts)
Strong SellHoldStrong Buy
Price Target
$340.53
+11.17% upside
MSFT
Buy(57 analysts)
Strong SellHoldStrong Buy
Price Target
$541.88
+17.08% upside
Overview
| AAPL | MSFT | |
|---|---|---|
| Sector | Technology | Technology |
| Industry | Consumer Electronics | Software - Infrastructure |
| Exchange | NASDAQ | NASDAQ |
| Market Cap | $4.90T | $3.45T |
| Shares Outstanding | 14.69B | 7.43B |
| Avg Volume (10D) | 64.78M | 48.47M |
| Dividend Yield | 0.31% | 0.77% |
Frequently Asked Questions
Is AAPL or MSFT a better buy right now?
Based on 23 comparable metrics, MSFT leads in 17 categories while AAPL leads in 6. MSFT has a consensus analyst rating with 57 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, AAPL or MSFT?
Over the past year, AAPL returned +52.42% compared to MSFT's -8.43%. In the short term (1 month), AAPL returned -0.23% vs MSFT's +26.14%.
Is AAPL or MSFT more expensive?
AAPL trades at a P/E of 37.48 compared to MSFT's 29.20. On a price-to-sales basis, AAPL trades at 10.85x vs MSFT's 10.84x. Forward P/E: AAPL at 34.79 vs MSFT at 13.94.
Which stock has higher growth, AAPL or MSFT?
AAPL's revenue grew +16.60% year-over-year compared to MSFT's +18.30%. EPS growth: AAPL at +21.82% vs MSFT at +23.41%.
Do AAPL and MSFT pay dividends?
AAPL pays a dividend with a yield of 0.31%. MSFT pays a dividend with a yield of 0.77%.
Which stock do analysts prefer, AAPL or MSFT?
AAPL has 49 analysts with a target price of $340.53 (+11.17% upside). MSFT has 57 analysts with a target of $541.88 (+17.08% upside).
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Data updated daily. All comparisons based on latest available market data. Not investment advice.