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MediaAlpha, Inc. (MAX) Stock Forecast

Data as of Aug 1, 2026

Communication Services · Current price $12.44 (-8.49%)

Consensus Target
$11.25
Upside
+1.6%
Analysts
10
Rating
Buy(2.30)

Price Target Range

Low $11.00Consensus $11.25High $11.50
▲ Current $12.44

Consensus Price Target Over Time

Analyst Rating Distribution

Last 3 Months

Consensus
Buy
Strong Buy0
Buy2
Hold2
Sell0
Strong Sell0

6-Month Trend

Latest Analyst Forecasts

Price targets issued by Wall Street analysts. Upside calculated against today's price.

DateAnalystFirmPrice TargetUpside
Feb 24, 2026Ben HendrixRBC Capital$11.00-11.5%
Oct 14, 2025Eric SheridanGoldman Sachs$12.00-3.5%
Dec 4, 2024Ben HendrixRBC Capital$20.00+60.8%
Aug 20, 2024Eric SheridanGoldman Sachs$20.00+60.8%
May 28, 2024Frank MorganRBC Capital$23.00+85.0%

MAX vs Sector & Market

MetricMAXCommunication Services AvgLarge Cap Avg
Analyst Rating2.302.522.42
Analyst Count10919
Target Upside+1.6%+178.5%+17.1%
P/E Ratio19.434.6943.33

Revenue Estimates

PeriodLowAvgHigh#
2026-09-30$323M$330M$338M1
2026-12-31$326M$333M$342M2
2027-03-31$330M$338M$347M1
2027-06-30$329M$336M$345M2
2027-09-30$363M$371M$380M2
2027-12-31$365M$373M$383M1
2028-12-31$1.52B$1.52B$1.52B3
2029-12-31$1.45B$1.49B$1.53B2
2030-12-31$1.54B$1.58B$1.62B1

EPS Estimates

PeriodLowAvgHigh#
2026-09-30$0.28$0.29$0.301
2026-12-31$0.31$0.32$0.331
2027-03-31$0.31$0.32$0.331
2027-06-30$0.31$0.31$0.331
2027-09-30$0.34$0.35$0.361
2027-12-31$0.36$0.38$0.391
2028-12-31$1.35$1.55$1.723
2029-12-31$1.71$1.76$1.821
2030-12-31$1.90$1.96$2.031

Frequently Asked Questions

What is the analyst consensus for MAX?

The consensus among 10 analysts covering MediaAlpha, Inc. (MAX) is Buy with an average price target of $11.25.

What is the highest price target for MAX?

The highest price target for MAX is $23.00, set by Frank Morgan at RBC Capital on 2024-05-28.

What is the lowest price target for MAX?

The lowest price target for MAX is $11.00, set by Ben Hendrix at RBC Capital on 2026-02-24.

How many analysts cover MAX?

10 analysts have issued ratings for MediaAlpha, Inc. in the past 12 months.

Is MAX a buy or sell right now?

Based on 10 analyst ratings, MAX has a consensus rating of Buy (2.30/5) with a +1.6% upside to the consensus target of $11.25.

What are the earnings estimates for MAX?

Analysts estimate MAX will report EPS of $0.29 for the period ending 2026-09-30, with revenue estimated at $330M.

Data updated daily. Analyst price targets sourced from public filings and broker reports. Not investment advice.