NOW vs SNOW
ServiceNow, Inc. vs Snowflake Inc. · Updated May 14, 2026
NOW — 12 wins1 tiesSNOW — 8 wins
Price Performance
NOW -55.24%SNOW -16.37%
Performance
| NOW | SNOW | |
|---|---|---|
| 1 Month | -0.17% | +13.19% |
| 3 Months | -12.87% | -14.25% |
| 6 Months | -49.42% | -42.89% |
| YTD | -42.79% | -30.10% |
| 1 Year | -56.85% | -15.07% |
| 3 Year | -1.17% | -4.41% |
| 5 Year | -0.40% | -23.27% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NOW | -37.7% | -27.4% | +54.2% | +83.3% | -38.4% | +24.2% | +89.0% | +58.3% | +35.1% | +72.4% | -11.5% | +28.4% |
| SNOW | -30.0% | +39.3% | -18.4% | +46.9% | -56.8% | +21.8% | +10.8% | — | — | — | — | — |
Valuation
| NOW | SNOW | |
|---|---|---|
| P/E Ratio | 52.17 | -36.65 |
| Forward P/E | 11.45 | 80.55 |
| PEG Ratio | 2.35 | -1.03 |
| P/S Ratio | 6.58 | 10.31 |
| P/B Ratio | 6.76 | 25.11 |
| EV/EBITDA | 32.18 | -41.91 |
Financials
| NOW | SNOW | |
|---|---|---|
| EPS (TTM) | $1.68 | $-3.95 |
| Gross Margin | +75.07% | +66.80% |
| Operating Margin | +13.34% | -24.78% |
| Net Margin | +12.44% | -24.11% |
| ROE | +12.94% | -69.21% |
| ROA | +7.21% | -14.58% |
| Debt/Equity | 0.07 | 1.42 |
Growth
| NOW | SNOW | |
|---|---|---|
| Revenue Growth YoY | +22.09% | +30.12% |
| Revenue Growth QoQ | +5.66% | +5.86% |
| EPS Growth YoY | +2.27% | +9.09% |
| EPS Growth QoQ | +18.42% | -3.45% |
Technical
| NOW | SNOW | |
|---|---|---|
| RSI (14) | 39.46 | 53.56 |
| % From 20-Day SMA | -5.03% | +4.87% |
| % From 50-Day SMA | -12.97% | -1.03% |
| % From 200-Day SMA | -39.91% | -25.00% |
| % From 52-Week High | -58.56% | -45.37% |
| % From 52-Week Low | +7.88% | +29.62% |
Analyst Ratings
NOW
Buy(69 analysts)
Strong SellHoldStrong Buy
Price Target
$154.08
+69.55% upside
SNOW
Buy(56 analysts)
Strong SellHoldStrong Buy
Price Target
$234.79
+54.69% upside
Overview
| NOW | SNOW | |
|---|---|---|
| Sector | Technology | Technology |
| Industry | Software - Application | Software - Application |
| Exchange | NYSE | NYSE |
| Market Cap | $91.84B | $48.31B |
| Shares Outstanding | 1.03B | 345.7M |
| Avg Volume (10D) | 23.04M | 7.46M |
| Dividend Yield | — | — |
Frequently Asked Questions
Is NOW or SNOW a better buy right now?
Based on 21 comparable metrics, NOW leads in 12 categories while SNOW leads in 8. NOW has a consensus analyst rating with 69 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, NOW or SNOW?
Over the past year, NOW returned -56.85% compared to SNOW's -15.07%. In the short term (1 month), NOW returned -0.17% vs SNOW's +13.19%.
Is NOW or SNOW more expensive?
NOW trades at a P/E of 52.17 compared to SNOW's -36.65. On a price-to-sales basis, NOW trades at 6.58x vs SNOW's 10.31x. Forward P/E: NOW at 11.45 vs SNOW at 80.55.
Which stock has higher growth, NOW or SNOW?
NOW's revenue grew +22.09% year-over-year compared to SNOW's +30.12%. EPS growth: NOW at +2.27% vs SNOW at +9.09%.
Do NOW and SNOW pay dividends?
NOW does not currently pay a dividend. SNOW does not currently pay a dividend.
Which stock do analysts prefer, NOW or SNOW?
NOW has 69 analysts with a target price of $154.08 (+69.55% upside). SNOW has 56 analysts with a target of $234.79 (+54.69% upside).
Data updated daily. All comparisons based on latest available market data. Not investment advice.