NOW vs SNOW
ServiceNow, Inc. vs Snowflake Inc. · Updated Jun 29, 2026
NOW — 13 wins1 tiesSNOW — 7 wins
Price Performance
NOW -51.44%SNOW +12.87%
Performance
| NOW | SNOW | |
|---|---|---|
| 1 Month | -4.37% | +38.39% |
| 3 Months | -5.77% | +49.42% |
| 6 Months | -36.73% | +7.75% |
| YTD | -36.25% | +10.57% |
| 1 Year | -51.42% | +9.49% |
| 3 Year | +10.73% | +39.89% |
| 5 Year | +3.03% | -2.75% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NOW | -32.3% | -27.4% | +54.2% | +83.3% | -38.4% | +24.2% | +89.0% | +58.3% | +35.1% | +72.4% | -11.5% | +28.4% |
| SNOW | +16.6% | +39.3% | -18.4% | +46.9% | -56.8% | +21.8% | +10.8% | — | — | — | — | — |
Valuation
| NOW | SNOW | |
|---|---|---|
| P/E Ratio | 58.13 | -36.65 |
| Forward P/E | 11.45 | 80.55 |
| PEG Ratio | 2.35 | -1.03 |
| P/S Ratio | 6.87 | 15.60 |
| P/B Ratio | 7.07 | 40.49 |
| EV/EBITDA | 31.34 | -92.85 |
Financials
| NOW | SNOW | |
|---|---|---|
| EPS (TTM) | $1.68 | $-3.52 |
| Gross Margin | +75.07% | +66.61% |
| Operating Margin | +13.34% | -23.45% |
| Net Margin | +12.44% | -21.25% |
| ROE | +12.94% | -61.71% |
| ROA | +7.21% | -13.99% |
| Debt/Equity | 0.18 | 1.43 |
Growth
| NOW | SNOW | |
|---|---|---|
| Revenue Growth YoY | +22.09% | +33.48% |
| Revenue Growth QoQ | +5.66% | +8.33% |
| EPS Growth YoY | +2.27% | +33.33% |
| EPS Growth QoQ | +18.42% | +4.44% |
Technical
| NOW | SNOW | |
|---|---|---|
| RSI (14) | 51.40 | 69.02 |
| % From 20-Day SMA | -8.59% | +0.67% |
| % From 50-Day SMA | -2.15% | +27.91% |
| % From 200-Day SMA | -27.41% | +17.83% |
| % From 52-Week High | -53.82% | -14.89% |
| % From 52-Week Low | +20.21% | +105.03% |
Analyst Ratings
NOW
Buy(66 analysts)
Strong SellHoldStrong Buy
Price Target
$150.26
+53.86% upside
SNOW
Buy(77 analysts)
Strong SellHoldStrong Buy
Price Target
$282.29
+16.38% upside
Overview
| NOW | SNOW | |
|---|---|---|
| Sector | Technology | Technology |
| Industry | Software - Application | Software - Application |
| Exchange | NYSE | NYSE |
| Market Cap | $95.92B | $78.54B |
| Shares Outstanding | 1.03B | 346.6M |
| Avg Volume (10D) | 25.97M | 7.90M |
| Dividend Yield | — | — |
Frequently Asked Questions
Is NOW or SNOW a better buy right now?
Based on 21 comparable metrics, NOW leads in 13 categories while SNOW leads in 7. NOW has a consensus analyst rating with 66 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, NOW or SNOW?
Over the past year, NOW returned -51.42% compared to SNOW's +9.49%. In the short term (1 month), NOW returned -4.37% vs SNOW's +38.39%.
Is NOW or SNOW more expensive?
NOW trades at a P/E of 58.13 compared to SNOW's -36.65. On a price-to-sales basis, NOW trades at 6.87x vs SNOW's 15.60x. Forward P/E: NOW at 11.45 vs SNOW at 80.55.
Which stock has higher growth, NOW or SNOW?
NOW's revenue grew +22.09% year-over-year compared to SNOW's +33.48%. EPS growth: NOW at +2.27% vs SNOW at +33.33%.
Do NOW and SNOW pay dividends?
NOW does not currently pay a dividend. SNOW does not currently pay a dividend.
Which stock do analysts prefer, NOW or SNOW?
NOW has 66 analysts with a target price of $150.26 (+53.86% upside). SNOW has 77 analysts with a target of $282.29 (+16.38% upside).
Data updated daily. All comparisons based on latest available market data. Not investment advice.