NOW vs SNOW
ServiceNow, Inc. vs Snowflake Inc. · Updated Nov 10, 2026
NOW — 11 wins1 tiesSNOW — 9 wins
Price Performance
NOW -42.13%SNOW +9.03%
Performance
| NOW | SNOW | |
|---|---|---|
| 1 Month | -29.69% | -18.27% |
| 3 Months | -21.03% | -11.35% |
| 6 Months | +10.86% | +93.81% |
| YTD | -35.59% | +34.27% |
| 1 Year | -42.76% | +12.05% |
| 3 Year | -17.69% | +96.38% |
| 5 Year | -11.68% | -18.10% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NOW | -32.4% | -27.4% | +54.2% | +83.3% | -38.4% | +24.2% | +89.0% | +58.3% | +35.1% | +72.4% | -11.5% | +28.4% |
| SNOW | +36.5% | +39.3% | -18.4% | +46.9% | -56.8% | +21.8% | +10.8% | — | — | — | — | — |
Valuation
| NOW | SNOW | |
|---|---|---|
| P/E Ratio | 58.73 | -36.65 |
| Forward P/E | 11.45 | 80.55 |
| PEG Ratio | 2.35 | -1.03 |
| P/S Ratio | 8.12 | 20.68 |
| P/B Ratio | 8.35 | 53.66 |
| EV/EBITDA | 35.03 | -120.95 |
Financials
| NOW | SNOW | |
|---|---|---|
| EPS (TTM) | $1.68 | $-3.52 |
| Gross Margin | +75.07% | +66.61% |
| Operating Margin | +13.34% | -23.45% |
| Net Margin | +12.44% | -21.25% |
| ROE | +12.94% | -61.71% |
| ROA | +7.21% | -13.99% |
| Debt/Equity | 0.18 | 1.43 |
Growth
| NOW | SNOW | |
|---|---|---|
| Revenue Growth YoY | +22.09% | +33.48% |
| Revenue Growth QoQ | +5.66% | +8.33% |
| EPS Growth YoY | +2.27% | +33.33% |
| EPS Growth QoQ | +18.42% | +4.44% |
Technical
| NOW | SNOW | |
|---|---|---|
| RSI (14) | 27.65 | 42.52 |
| % From 20-Day SMA | -24.19% | -5.46% |
| % From 50-Day SMA | -26.64% | -9.83% |
| % From 200-Day SMA | -13.53% | +21.78% |
| % From 52-Week High | -43.62% | -23.41% |
| % From 52-Week Low | +21.45% | +148.98% |
Analyst Ratings
NOW
Buy(62 analysts)
Strong SellHoldStrong Buy
Price Target
$163.78
+60.76% upside
SNOW
Buy(93 analysts)
Strong SellHoldStrong Buy
Price Target
$418.03
+51.46% upside
Overview
| NOW | SNOW | |
|---|---|---|
| Sector | Technology | Technology |
| Industry | Software - Application | Software - Application |
| Exchange | NYSE | NYSE |
| Market Cap | $113.30B | $104.09B |
| Shares Outstanding | 1.04B | 352.8M |
| Avg Volume (10D) | 26.87M | 5.12M |
| Dividend Yield | — | — |
Frequently Asked Questions
Is NOW or SNOW a better buy right now?
Based on 21 comparable metrics, NOW leads in 11 categories while SNOW leads in 9. NOW has a consensus analyst rating with 62 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, NOW or SNOW?
Over the past year, NOW returned -42.76% compared to SNOW's +12.05%. In the short term (1 month), NOW returned -29.69% vs SNOW's -18.27%.
Is NOW or SNOW more expensive?
NOW trades at a P/E of 58.73 compared to SNOW's -36.65. On a price-to-sales basis, NOW trades at 8.12x vs SNOW's 20.68x. Forward P/E: NOW at 11.45 vs SNOW at 80.55.
Which stock has higher growth, NOW or SNOW?
NOW's revenue grew +22.09% year-over-year compared to SNOW's +33.48%. EPS growth: NOW at +2.27% vs SNOW at +33.33%.
Do NOW and SNOW pay dividends?
NOW does not currently pay a dividend. SNOW does not currently pay a dividend.
Which stock do analysts prefer, NOW or SNOW?
NOW has 62 analysts with a target price of $163.78 (+60.76% upside). SNOW has 93 analysts with a target of $418.03 (+51.46% upside).
Data updated daily. All comparisons based on latest available market data. Not investment advice.