NOW vs SNOW
ServiceNow, Inc. vs Snowflake Inc. · Updated Sep 19, 2026
NOW — 15 wins1 tiesSNOW — 5 wins
Price Performance
NOW -29.53%SNOW +44.23%
Performance
| NOW | SNOW | |
|---|---|---|
| 1 Month | +7.50% | +2.56% |
| 3 Months | +43.88% | +43.50% |
| 6 Months | +20.72% | +90.05% |
| YTD | -10.74% | +51.96% |
| 1 Year | -28.06% | +52.94% |
| 3 Year | +23.01% | +101.61% |
| 5 Year | +28.21% | +4.65% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NOW | -8.1% | -27.4% | +54.2% | +83.3% | -38.4% | +24.2% | +89.0% | +58.3% | +35.1% | +72.4% | -11.5% | +28.4% |
| SNOW | +53.4% | +39.3% | -18.4% | +46.9% | -56.8% | +21.8% | +10.8% | — | — | — | — | — |
Valuation
| NOW | SNOW | |
|---|---|---|
| P/E Ratio | 81.39 | -36.65 |
| Forward P/E | 11.45 | 80.55 |
| PEG Ratio | 2.35 | -1.03 |
| P/S Ratio | 10.25 | 23.30 |
| P/B Ratio | 10.55 | 60.47 |
| EV/EBITDA | 44.28 | -130.47 |
Financials
| NOW | SNOW | |
|---|---|---|
| EPS (TTM) | $1.68 | $-3.52 |
| Gross Margin | +75.07% | +66.61% |
| Operating Margin | +13.34% | -23.45% |
| Net Margin | +12.44% | -21.25% |
| ROE | +12.94% | -61.71% |
| ROA | +7.21% | -13.99% |
| Debt/Equity | 0.18 | 1.43 |
Growth
| NOW | SNOW | |
|---|---|---|
| Revenue Growth YoY | +22.09% | +33.48% |
| Revenue Growth QoQ | +5.66% | +8.33% |
| EPS Growth YoY | +2.27% | +33.33% |
| EPS Growth QoQ | +18.42% | +4.44% |
Technical
| NOW | SNOW | |
|---|---|---|
| RSI (14) | 51.24 | 50.76 |
| % From 20-Day SMA | +0.03% | +1.34% |
| % From 50-Day SMA | +11.48% | +7.40% |
| % From 200-Day SMA | +16.48% | +49.68% |
| % From 52-Week High | -29.78% | -13.32% |
| % From 52-Week Low | +68.32% | +181.78% |
Analyst Ratings
NOW
Buy(68 analysts)
Strong SellHoldStrong Buy
Price Target
$142.54
+7.16% upside
SNOW
Buy(95 analysts)
Strong SellHoldStrong Buy
Price Target
$418.03
+28.60% upside
Overview
| NOW | SNOW | |
|---|---|---|
| Sector | Technology | Technology |
| Industry | Software - Application | Software - Application |
| Exchange | NYSE | NYSE |
| Market Cap | $143.16B | $117.29B |
| Shares Outstanding | 1.03B | 346.6M |
| Avg Volume (10D) | 13.38M | 4.71M |
| Dividend Yield | — | — |
Frequently Asked Questions
Is NOW or SNOW a better buy right now?
Based on 21 comparable metrics, NOW leads in 15 categories while SNOW leads in 5. NOW has a consensus analyst rating with 68 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, NOW or SNOW?
Over the past year, NOW returned -28.06% compared to SNOW's +52.94%. In the short term (1 month), NOW returned +7.50% vs SNOW's +2.56%.
Is NOW or SNOW more expensive?
NOW trades at a P/E of 81.39 compared to SNOW's -36.65. On a price-to-sales basis, NOW trades at 10.25x vs SNOW's 23.30x. Forward P/E: NOW at 11.45 vs SNOW at 80.55.
Which stock has higher growth, NOW or SNOW?
NOW's revenue grew +22.09% year-over-year compared to SNOW's +33.48%. EPS growth: NOW at +2.27% vs SNOW at +33.33%.
Do NOW and SNOW pay dividends?
NOW does not currently pay a dividend. SNOW does not currently pay a dividend.
Which stock do analysts prefer, NOW or SNOW?
NOW has 68 analysts with a target price of $142.54 (+7.16% upside). SNOW has 95 analysts with a target of $418.03 (+28.60% upside).
Data updated daily. All comparisons based on latest available market data. Not investment advice.