NOW vs CRM
ServiceNow, Inc. vs Salesforce, Inc. · Updated Mar 28, 2026
NOW — 5 winsCRM — 17 wins
Price Performance
NOW -37.69%CRM -33.58%
Performance
| NOW | CRM | |
|---|---|---|
| 1 Month | -8.76% | -6.47% |
| 3 Months | -34.65% | -31.92% |
| 6 Months | -45.72% | -27.06% |
| YTD | -34.90% | -32.30% |
| 1 Year | -40.54% | -37.86% |
| 3 Year | +19.77% | +20.45% |
| 5 Year | +24.45% | +1.69% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NOW | -32.6% | -27.4% | +54.2% | +83.3% | -38.4% | +24.2% | +89.0% | +58.3% | +35.1% | +72.4% | -11.5% | +28.4% |
| CRM | -29.3% | -19.9% | +30.5% | +95.2% | -48.1% | +15.3% | +33.3% | +20.0% | +31.2% | +44.9% | -10.8% | +32.3% |
Valuation
| NOW | CRM | |
|---|---|---|
| P/E Ratio | 59.36 | 22.99 |
| Forward P/E | 27.07 | 14.81 |
| PEG Ratio | 3.28 | 1.89 |
| P/S Ratio | 8.70 | 4.41 |
| P/B Ratio | 8.91 | 3.10 |
| EV/EBITDA | 38.10 | 14.95 |
Financials
| NOW | CRM | |
|---|---|---|
| EPS (TTM) | $1.68 | $7.80 |
| Gross Margin | +76.63% | +77.61% |
| Operating Margin | +12.42% | +21.88% |
| Net Margin | +11.24% | +17.35% |
| ROE | +13.48% | +12.61% |
| ROA | +6.71% | +6.64% |
| Debt/Equity | 0.25 | 0.24 |
Growth
| NOW | CRM | |
|---|---|---|
| Revenue Growth YoY | +20.66% | +12.09% |
| Revenue Growth QoQ | +4.73% | +9.18% |
| EPS Growth YoY | -358.70% | +17.61% |
| EPS Growth QoQ | -298.33% | -5.05% |
Technical
| NOW | CRM | |
|---|---|---|
| RSI (14) | 34.58 | 40.25 |
| % From 20-Day SMA | -11.46% | -7.30% |
| % From 50-Day SMA | -12.04% | -10.44% |
| % From 200-Day SMA | -38.64% | -25.03% |
| % From 52-Week High | -52.85% | -39.42% |
| % From 52-Week Low | +1.76% | +2.74% |
Analyst Ratings
NOW
Buy(37 analysts)
Strong SellHoldStrong Buy
Price Target
$196.29
+78.06% upside
CRM
Buy(63 analysts)
Strong SellHoldStrong Buy
Price Target
$287.00
+48.00% upside
Overview
| NOW | CRM | |
|---|---|---|
| Sector | Technology | Technology |
| Industry | Software - Application | Software - Application |
| Exchange | NYSE | NYSE |
| Market Cap | $115.46B | $183.07B |
| Shares Outstanding | 1.05B | 937.0M |
| Avg Volume (10D) | 13.76M | 12.64M |
| Dividend Yield | — | 0.85% |
Frequently Asked Questions
Is NOW or CRM a better buy right now?
Based on 22 comparable metrics, CRM leads in 17 categories while NOW leads in 5. CRM has a consensus analyst rating with 63 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, NOW or CRM?
Over the past year, NOW returned -40.54% compared to CRM's -37.86%. In the short term (1 month), NOW returned -8.76% vs CRM's -6.47%.
Is NOW or CRM more expensive?
NOW trades at a P/E of 59.36 compared to CRM's 22.99. On a price-to-sales basis, NOW trades at 8.70x vs CRM's 4.41x. Forward P/E: NOW at 27.07 vs CRM at 14.81.
Which stock has higher growth, NOW or CRM?
NOW's revenue grew +20.66% year-over-year compared to CRM's +12.09%. EPS growth: NOW at -358.70% vs CRM at +17.61%.
Do NOW and CRM pay dividends?
NOW does not currently pay a dividend. CRM pays a dividend with a yield of 0.85%.
Which stock do analysts prefer, NOW or CRM?
NOW has 37 analysts with a target price of $196.29 (+78.06% upside). CRM has 63 analysts with a target of $287.00 (+48.00% upside).
Data updated daily. All comparisons based on latest available market data. Not investment advice.