NOW vs CRM
ServiceNow, Inc. vs Salesforce, Inc. · Updated Sep 1, 2026
NOW — 7 winsCRM — 16 wins
Price Performance
NOW -21.26%CRM +1.87%
Performance
| NOW | CRM | |
|---|---|---|
| 1 Month | +34.18% | +40.89% |
| 3 Months | +9.85% | +23.70% |
| 6 Months | +36.40% | +33.10% |
| YTD | -2.58% | -2.13% |
| 1 Year | -19.64% | +3.64% |
| 3 Year | +34.04% | +33.20% |
| 5 Year | +45.43% | +11.62% |
Yearly Returns
| YTD | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NOW | -2.7% | -27.4% | +54.2% | +83.3% | -38.4% | +24.2% | +89.0% | +58.3% | +35.1% | +72.4% | -11.5% | +28.4% |
| CRM | +1.6% | -19.9% | +30.5% | +95.2% | -48.1% | +15.3% | +33.3% | +20.0% | +31.2% | +44.9% | -10.8% | +32.3% |
Valuation
| NOW | CRM | |
|---|---|---|
| P/E Ratio | 88.84 | 30.04 |
| Forward P/E | 11.45 | 15.94 |
| PEG Ratio | 2.35 | 2.32 |
| P/S Ratio | 9.48 | 4.00 |
| P/B Ratio | 9.75 | 5.00 |
| EV/EBITDA | 40.94 | 15.69 |
Financials
| NOW | CRM | |
|---|---|---|
| EPS (TTM) | $1.68 | $8.63 |
| Gross Margin | +75.07% | +76.92% |
| Operating Margin | +13.34% | +21.80% |
| Net Margin | +12.44% | +18.93% |
| ROE | +12.94% | +23.44% |
| ROA | +7.21% | +7.52% |
| Debt/Equity | 0.18 | 1.22 |
Growth
| NOW | CRM | |
|---|---|---|
| Revenue Growth YoY | +22.09% | +13.27% |
| Revenue Growth QoQ | +5.66% | -0.61% |
| EPS Growth YoY | +2.27% | +52.20% |
| EPS Growth QoQ | +18.42% | +16.91% |
Technical
| NOW | CRM | |
|---|---|---|
| RSI (14) | 75.08 | 80.80 |
| % From 20-Day SMA | +17.36% | +25.16% |
| % From 50-Day SMA | +31.92% | +41.67% |
| % From 200-Day SMA | +25.26% | +29.22% |
| % From 52-Week High | -23.36% | -3.66% |
| % From 52-Week Low | +83.71% | +77.19% |
Analyst Ratings
NOW
Buy(66 analysts)
Strong SellHoldStrong Buy
Price Target
$139.61
-3.61% upside
CRM
Buy(37 analysts)
Strong SellHoldStrong Buy
Price Target
$267.00
+3.37% upside
Overview
| NOW | CRM | |
|---|---|---|
| Sector | Technology | Technology |
| Industry | Software - Application | Software - Application |
| Exchange | NYSE | NYSE |
| Market Cap | $132.39B | $171.22B |
| Shares Outstanding | 1.03B | 819.0M |
| Avg Volume (10D) | 18.64M | 19.97M |
| Dividend Yield | — | 1.02% |
Frequently Asked Questions
Is NOW or CRM a better buy right now?
Based on 23 comparable metrics, CRM leads in 16 categories while NOW leads in 7. CRM has a consensus analyst rating with 37 analysts covering the stock. Neither stock should be purchased based on a single comparison — consider your investment goals and risk tolerance.
Which stock has better performance, NOW or CRM?
Over the past year, NOW returned -19.64% compared to CRM's +3.64%. In the short term (1 month), NOW returned +34.18% vs CRM's +40.89%.
Is NOW or CRM more expensive?
NOW trades at a P/E of 88.84 compared to CRM's 30.04. On a price-to-sales basis, NOW trades at 9.48x vs CRM's 4.00x. Forward P/E: NOW at 11.45 vs CRM at 15.94.
Which stock has higher growth, NOW or CRM?
NOW's revenue grew +22.09% year-over-year compared to CRM's +13.27%. EPS growth: NOW at +2.27% vs CRM at +52.20%.
Do NOW and CRM pay dividends?
NOW does not currently pay a dividend. CRM pays a dividend with a yield of 1.02%.
Which stock do analysts prefer, NOW or CRM?
NOW has 66 analysts with a target price of $139.61 (-3.61% upside). CRM has 37 analysts with a target of $267.00 (+3.37% upside).
Data updated daily. All comparisons based on latest available market data. Not investment advice.