Harley-Davidson, Inc. (HOG) Stock Forecast
Data as of Jun 16, 2026Consumer Cyclical · Current price $25.68 (-1.48%)
Price Target Range
Consensus Price Target Over Time
Analyst Rating Distribution
Last 3 Months
6-Month Trend
Latest Analyst Forecasts
Price targets issued by Wall Street analysts. Upside calculated against today's price.
| Date | Analyst | Firm | Price Target | Upside |
|---|---|---|---|---|
| Feb 17, 2026 | Stephen Grambling | Morgan Stanley | $12.00 | -53.3% |
| Feb 11, 2026 | Tristan Thomas-Martin | BMO Capital | $24.00 | -6.6% |
| Oct 31, 2025 | Robin Farley | UBS | $28.00 | +9.0% |
| Aug 25, 2025 | Griffin Bryan | Griffin | $34.00 | +32.4% |
| Oct 18, 2024 | Bill Selesky | Argus Research | $42.00 | +63.5% |
| Sep 18, 2024 | James Hardiman | Citigroup | $39.00 | +51.8% |
| Aug 23, 2024 | Robin Farley | UBS | $40.00 | +55.7% |
| Apr 29, 2024 | Jim Corridore | Argus Research | $40.00 | +55.7% |
| Apr 23, 2024 | Megan Alexander | Morgan Stanley | $50.00 | +94.7% |
| Apr 22, 2024 | Robin Farley | UBS | $39.00 | +51.8% |
| Apr 11, 2024 | Brandon Rolle | D.A. Davidson | $49.00 | +90.8% |
| Apr 3, 2024 | Gerrick Johnson | BMO Capital | $50.00 | +94.7% |
| Mar 15, 2023 | Anna Glaessgen | Jefferies | $39.00 | +51.8% |
| Jul 5, 2022 | Brandon Rolle | D.A. Davidson | $35.00 | +36.3% |
| May 14, 2021 | Brandon Rolle | Northcoast Research | $57.00 | +121.9% |
| Apr 26, 2021 | David Coleman | Argus Research | $54.00 | +110.2% |
| Apr 26, 2021 | Greg Badishkanian | Wolfe Research | $52.00 | +102.5% |
Top Analysts Covering HOG
HOG vs Sector & Market
| Metric | HOG | Consumer Cyclical Avg | Large Cap Avg |
|---|---|---|---|
| Analyst Rating | 3.33 | 2.51 | 2.40 |
| Analyst Count | 6 | 13 | 19 |
| Target Upside | -7.7% | +387.4% | +17.1% |
| P/E Ratio | 14.59 | 13.80 | 31.64 |
Revenue Estimates
| Period | Low | Avg | High | # |
|---|---|---|---|---|
| 2026-12-31 | $3.72B | $3.74B | $3.78B | 9 |
| 2027-03-31 | $1.02B | $1.06B | $1.12B | 3 |
| 2027-06-30 | $1.12B | $1.16B | $1.22B | 3 |
| 2027-09-30 | $1.07B | $1.11B | $1.17B | 3 |
| 2027-12-31 | $498M | $518M | $545M | 3 |
| 2028-03-31 | $1.37B | $1.42B | $1.50B | 2 |
| 2028-06-30 | $1.17B | $1.22B | $1.28B | 2 |
| 2028-09-30 | $1.21B | $1.26B | $1.33B | 2 |
| 2028-12-31 | $634M | $659M | $693M | 2 |
EPS Estimates
| Period | Low | Avg | High | # |
|---|---|---|---|---|
| 2026-12-31 | $0.00 | $0.41 | $1.27 | 9 |
| 2027-03-31 | $0.66 | $0.70 | $0.74 | 3 |
| 2027-06-30 | $0.96 | $1.01 | $1.08 | 2 |
| 2027-09-30 | $0.74 | $0.78 | $0.83 | 2 |
| 2027-12-31 | $-1.14 | $-1.07 | $-1.01 | 2 |
| 2028-03-31 | $1.94 | $2.04 | $2.18 | 3 |
| 2028-06-30 | $1.16 | $1.22 | $1.30 | 6 |
| 2028-09-30 | $1.31 | $1.38 | $1.47 | 5 |
| 2028-12-31 | $0.17 | $0.18 | $0.19 | 5 |
Frequently Asked Questions
What is the analyst consensus for HOG?
The consensus among 6 analysts covering Harley-Davidson, Inc. (HOG) is Hold with an average price target of $20.80.
What is the highest price target for HOG?
The highest price target for HOG is $57.00, set by Brandon Rolle at Northcoast Research on 2021-05-14.
What is the lowest price target for HOG?
The lowest price target for HOG is $12.00, set by Stephen Grambling at Morgan Stanley on 2026-02-17.
How many analysts cover HOG?
6 analysts have issued ratings for Harley-Davidson, Inc. in the past 12 months.
Is HOG a buy or sell right now?
Based on 6 analyst ratings, HOG has a consensus rating of Hold (3.33/5) with a -7.7% upside to the consensus target of $20.80.
What are the earnings estimates for HOG?
Analysts estimate HOG will report EPS of $0.41 for the period ending 2026-12-31, with revenue estimated at $3.74B.
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Data updated daily. Analyst price targets sourced from public filings and broker reports. Not investment advice.