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Bread Financial Holdings, Inc. (BFH) Stock Forecast

Data as of May 2, 2026

Financial Services · Current price $85.64 (+1.01%)

Consensus Target
$89.83
Upside
+6.6%
Analysts
17
Rating
Hold(3.06)

Price Target Range

Low $70.00Consensus $89.83High $105.00
▲ Current $85.64

Consensus Price Target Over Time

Analyst Rating Distribution

Last 3 Months

Consensus
Hold
Strong Buy0
Buy4
Hold2
Sell2
Strong Sell0

6-Month Trend

Latest Analyst Forecasts

Price targets issued by Wall Street analysts. Upside calculated against today's price.

DateAnalystFirmPrice TargetUpside
Feb 5, 2026John PancariEvercore ISI$90.00+5.1%
Jan 30, 2026Terry MaBarclays$64.00-25.3%
Jan 12, 2026Jon ArfstromRBC Capital$83.00-3.1%
Jan 6, 2026Terry MaBarclays$61.00-28.8%
Oct 24, 2025Jeffrey AdelsonMorgan Stanley$55.00-35.8%
Oct 6, 2025Terry MaBarclays$50.00-41.6%
Jul 14, 2025Vincent CainticBTIG$105.00+22.6%
Apr 24, 2025Jeffrey AdelsonMorgan Stanley$36.00-58.0%
Jan 31, 2025Jon ArfstromRBC Capital$68.00-20.6%
Dec 19, 2024Jeffrey AdelsonMorgan Stanley$76.00-11.3%
Oct 28, 2024Bill RyanSeaport Global$56.00-34.6%
Oct 8, 2024Terry MaBarclays$35.00-59.1%
Sep 25, 2024Mihir BhatiaBank of America Securities$57.00-33.4%
Sep 24, 2024John HechtJefferies$50.00-41.6%
Aug 9, 2024Mihir BhatiaBank of America Securities$54.00-36.9%
Jul 9, 2024John HechtJefferies$45.00-47.5%
Jun 20, 2024Jon ArfstromRBC Capital$45.00-47.5%
Jun 20, 2024John PancariEvercore ISI$45.00-47.5%
Jun 12, 2024Ryan NashGoldman Sachs$40.00-53.3%
May 13, 2024Bill RyanSeaport Global$49.00-42.8%

BFH vs Sector & Market

MetricBFHFinancial Services AvgLarge Cap Avg
Analyst Rating3.062.512.41
Analyst Count17818
Target Upside+6.6%+64.9%+14.9%
P/E Ratio7.01-5.0131.19

Revenue Estimates

PeriodLowAvgHigh#
2026-12-31$3.88B$3.95B$3.97B11
2027-03-31$1.01B$1.03B$1.06B6
2027-06-30$968M$995M$1.02B6
2027-09-30$1.00B$1.03B$1.06B6
2027-12-31$1000M$1.03B$1.05B6
2028-03-31$1.07B$1.10B$1.13B6
2028-06-30$1.00B$1.03B$1.06B5
2028-09-30$1.06B$1.09B$1.12B5
2028-12-31$1.00B$1.03B$1.06B6

EPS Estimates

PeriodLowAvgHigh#
2026-12-31$9.08$10.85$11.9210
2027-03-31$3.54$3.67$3.795
2027-06-30$3.24$3.36$3.475
2027-09-30$3.66$3.79$3.915
2027-12-31$1.50$1.55$1.605
2028-03-31$4.92$5.10$5.266
2028-06-30$4.16$4.31$4.456
2028-09-30$4.82$5.00$5.167
2028-12-31$1.21$1.25$1.299

Frequently Asked Questions

What is the analyst consensus for BFH?

The consensus among 17 analysts covering Bread Financial Holdings, Inc. (BFH) is Hold with an average price target of $89.83.

What is the highest price target for BFH?

The highest price target for BFH is $105.00, set by Vincent Caintic at BTIG on 2025-07-14.

What is the lowest price target for BFH?

The lowest price target for BFH is $35.00, set by Terry Ma at Barclays on 2024-10-08.

How many analysts cover BFH?

17 analysts have issued ratings for Bread Financial Holdings, Inc. in the past 12 months.

Is BFH a buy or sell right now?

Based on 17 analyst ratings, BFH has a consensus rating of Hold (3.06/5) with a +6.6% upside to the consensus target of $89.83.

What are the earnings estimates for BFH?

Analysts estimate BFH will report EPS of $10.85 for the period ending 2026-12-31, with revenue estimated at $3.95B.

Data updated daily. Analyst price targets sourced from public filings and broker reports. Not investment advice.